We are seeking a data-driven and creative Senior Retention Marketing Manager to lead our lifecycle and subscription marketing efforts. This role will own the full retention strategy across email and SMS (via Klaviyo), with a focus on driving revenue, increasing customer LTV, and optimizing subscription health. You'll collaborate closely with growth, product, and creative teams to deliver personalized, high-impact campaigns that build loyalty in a health and wellness-focused brand. Responsibilities • Lead retention strategy across Klaviyo email and SMS, including campaign management, segmentation, testing, and optimization • Build email and SMS marketing calendars, including concepting and providing copy and design notes for design resources • Build, maintain, and update email and SMS marketing flows • Own lifecycle and subscription flows, including onboarding, churn prevention, win-backs, replenishment, and cross-sell/upsell journeys • Partner directly with Recharge to manage subscription mechanics, dunning communications, and customer experience • Analyze retention performance and subscription health metrics; translate insights into actionable strategies that increase CLTV and reduce churn • Drive personalization and audience segmentation through advanced data strategies, ensuring campaigns resonate with diverse customer cohorts and using all available information at hand • Collaborate with app, data, and web partners to capture customer data to support segmentation and analytic efforts. • Maintain compliance with SMS/email best practices and privacy regulations • Stay ahead of industry trends, particularly within subscription and wellness e-commerce, to identify new retention opportunities Requirements • 4+ years hands-on experience with Klaviyo (both email and SMS) • Proven track record working with Recharge directly • Strong data and analytical background: segmentation, cohort analysis, A/B testing, and reporting • Prior experience in subscription-heavy businesses, ideally within health and wellness • Strong project management skills with the ability to balance strategic and tactical responsibilities • Creative problem-solver with a customer-first mindset Benefits • Competitive compensation including salary, bonus and equity • Fully-paid health, dental, and vision insurance • Downtown Manhattan office, with flexible work setup and 15 days of PTO