Sales Director - Branded Consumer Goods / General Household Merchandise UK & Ireland Base Salary: £75,000 - £85,000 + 25% Bonus + Company Car + Benefits Location: Remote - Monthly HQ Meetings (North West) Lead the UK growth of a premium, market-leading global brand in the household products sector. Our client is a top-tier, branded manufacturer whose household products are recognised and trusted by millions of consumers worldwide. With a strong UK footprint and European market leadership, their brands occupy top 1-3 positions in their categories across grocery, e-commerce, DIY, discounter channels. Known for quality, innovation, and brand heritage, they continue to compete successfully against private label by delivering compelling consumer value, innovation and product design. This succession-critical appointment offers the opportunity to join the UK & Ireland leadership team and shape future growth for two iconic brands. The Role Reporting to the General Manager UK & Ireland, you will: • Lead, coach, and inspire a team of high-performing Key Account Managers, ensuring clear objectives, professional development, and commercial success. • Operate as a hands-on "player-coach", personally managing key national accounts at senior buyer and category director level. • Drive P&L performance for a £multi million retail business, delivering channel growth strategies across grocery, discounters, DIY, department stores, and online (including Amazon). • Win new listings, expand distribution, close range gaps, and strengthen brand presence in-store. • Collaborate cross-functionally with category, marketing, and supply chain teams to launch innovative NPD and deliver impactful category plans. • Represent the UK business within a pan-European, matrix environment, influencing group strategy while tailoring plans to the UK market. About You We are seeking a graduate calibre, strategic sales leader with: • A proven background in non-food general household or general merchandise branded goods - ideally from a market leader or top 5 category brand. • Experience selling branded household goods, health and beauty, laundry, cleaning, baby care, or other branded general merchandise. • Experience selling into UK grocery and multi-channel retail, including discounters, DIY, and e-commerce. • Strong P&L management skills and a track record of sustained revenue and margin growth. • Leadership credentials in developing, coaching, and inspiring high-performance sales teams. • A balance of hunter and farmer skills - protecting and growing existing business while opening new accounts and channels. • Pan-European or multinational matrix experience, with the ability to influence and collaborate across functions and geographies. • Exceptional negotiation, relationship-building, and influencing skills at senior retail level. The Offer • Base Salary: £75,000 - £85,000 (DOE) • Bonus: Up to 25% (based on personal, UK, and European performance) • Company Car: Premium brand or allowance (£6-8k) • Benefits: Private healthcare, pension (8-10% ER), life assurance, income protection, well-being programme, 32 days holiday, EV charging, and more • Location: Remote with monthly HQ visits and regular customer travel Why Join? This is a high-profile opportunity to take ownership of the UK retail sales agenda for two well-loved brands with a premium market position and ambitious growth plans. You will have the autonomy to shape strategy, the support of a collaborative leadership team, and the resources of a major global group. If you are a commercially sharp, innovative sales leader from a market-leading non-food household brand, ready to step into a role that blends strategic leadership with hands-on commercial delivery, we would like to hear from you. To apply in confidence, please send your CV quoting reference LX 3380579 to Telephone 01905 381320