Job OverviewWe are seeking a dynamic and experienced Marketing Assistant to lead our marketing initiatives and drive brand growth. This role requires a strategic thinker with a strong background in multichannel marketing, digital marketing, and performance marketing. The ideal candidate will possess a deep understanding of both B2B and B2C marketing strategies, with the ability to leverage analytics to inform decision-making and optimize campaigns. Duties Develop and implement comprehensive marketing strategies that align with business objectives and drive customer engagement. Oversee all aspects of digital marketing, including SEO, content marketing, email marketing, social media marketing, and e-commerce initiatives. Manage advertising sales efforts across various platforms, including print advertising and online channels such as Google AdWords and Facebook Advertising. Utilize Google Analytics to track performance metrics and analyze campaign effectiveness, making data-driven adjustments as needed. Lead the creation of compelling content across multiple formats, ensuring consistency in messaging and branding. Collaborate with cross-functional teams on product management initiatives to enhance market positioning and drive sales growth. Manage the marketing budget effectively, ensuring optimal allocation of resources across various campaigns and initiatives. Stay current with industry trends and emerging technologies to maintain a competitive edge in the marketplace. Experience Proven experience in a senior marketing role with a focus on multichannel marketing strategies. Strong knowledge of digital marketing tools and platforms, including Adobe Creative Suite, WordPress, HTML, and marketing automation systems. Demonstrated expertise in performance marketing, analytics, research methodologies, copywriting, and budgeting. Experience in managing teams and collaborating with sales departments to achieve organizational goals. Familiarity with e-commerce strategies and best practices is highly desirable. If you are passionate about driving results through innovative marketing strategies and have the skills necessary to lead a high-performing team, we encourage you to apply for this exciting opportunity as our Marketing Assistant. Job Types: Full-time, Part-time, Contract, Temporary Pay: $20.00 - $35.00 per hour Expected hours: 10 – 20 per week Benefits: Flexible schedule Schedule: Choose your own hours No nights No weekends Application Question(s): What time can you dedicate to this position per week? Have you worked with small businesses? Specifically ones that have expanded? Education: Associate (Preferred) Experience: Marketing: 5 years (Required) Work Location: Remote