We are seeking a dynamic, entrepreneurial Sales & Marketing Manager to undertake the marketing and strategic growth of our social enterprise. With the capacity to grow into a multifaceted leadership role, this position blends business acumen, e-commerce aptitude, social impact and marketing savvy to ensure the enterprise is financially successful, on a trajectory of growth, and mission aligned. The Sales & Marketing Manager will be responsible for staff leadership, brand visibility, meeting the sales budget, revenue growth, and impact reporting. The role is ideal for someone who thrives in a purpose-driven, fast-paced, and values-orientated environment, with limited resources. Principal Accountabilities for the role: 1. Plan, execute and oversee the implementation of the online and offline marketing strategy for the charity. 1. Plan and deliver targeted and integrated communications campaigns through digital channels, events and PR. 1. Management of budget and sales targets, achieving revenue targets whilst managing marketing spend within agreed budgets. 1. Grow the customer base through social media, digital marketing and partnerships. 1. Manage the online search strategy (paid and organic media), including management of external agencies where applicable. 1. Implement a rigorous approach to constantly enhancing the merchandising of products on site (based on analysis of what’s working/not working and AB testing new approaches). 1. Continually improve the customer journeys to maximise conversion and user experience. 1. Support in the production of copy for promotional material, creating articulate and accurate copy that communicates our brand values, mission, and achievements consistently and effectively. 1. Oversee the development of the Fine Cell Work email and social media strategy and work with the wider team to produce eloquent, on-brand, engaging content. 1. Develop regular insightful analysis and reporting on web and offline analytics and establish appropriate sales and marketing plans as a result. 1. Provide sales information for the social impact review and for evaluation. 1. Ensure consistent and clear messaging, tone of voice and house style is maintained across all marketing communications. 1. Manage and develop strategies for product development and availability. 1. Keep up to date with relevant criminal justice news and data to ensure that FCW’s key messaging and communications remain relevant and accurate. 1. Represent FCW at events and external meetings as appropriate Core Job Context: The role will see you collaborate with other departments and teams at Fine Cell Work, working across events, PR, and fundraising. Fine Cell Work is a UK- based rehabilitation charity and social enterprise which makes beautiful handmade products in British prisons. For over 28 years we’ve been transforming the lives of people in prison and prison leavers with our unique in-prison and post-release programmes that boosts our stitcher’s self-worth, instils accountability, provides soft employment skills, and fosters hope. Collaborating with high-end designers to create one-of-a-kind, limited edition products, we support people in prison and prison leavers to finish their sentences with work skills, money earned and saved, and the self-belief to rebuild meaningful, independent, crime-free lives. By providing purposeful activity to prepare prisoners to successfully reintegrate into the community, we are working to improve prisoners’ skills and well-being. This is key to reducing recidivism. We encourage you to explore our website, www.finecellwork.co.uk, to learn more about what we do. Essential skills and experience: ● You are an experienced manager with proven commercial experience. ● You will be a proven digital/multi-channel leader having previously demonstrated your ability to transform digital performance across the consumer goods and/or charity markets. ● You have experience working in a commercial team to provide expertise on industry best practices and principles to generate and implement new sales and marketing initiatives to increase sales and profitability. ● You will be analytical in approach, strong numerically, commercially aware and focussed on delivering results. ● You will have a deep understanding of e-commerce strategy and online buyer behaviour and be able to manage the purchase funnel. ● Personable, with exceptional interpersonal and written communication skills, and a confident, eloquent speaker. ● Flexible, adaptable and able to work in a fast-paced environment. ● Accurate, thorough and diligent with impeccable attention to detail. ● Demonstrable organisation, project management, administration and coordination skills to manage a demanding, rewarding workload. ● Excellent IT skills – a competent user of all MS Office programmes. ● Experience in using online marketing tools, ideally Shopify, Google Analytics, Google AdWords, Mailchimp and social media tracking tools. ● An interest in social justice and/or retail with social purpose. ● Ability to work independently and as part of a team. ● Ability to demonstrate sensitivity around the nature of FCW’s service users and a commitment to maintaining confidentiality. Desirable skills and experience: ● An interest in interior design ● Photography and image enhancement skills ● Experience working with volunteers or with volunteering yourself. --- Location: Battersea, London This is a full-time permanent role and primarily office-based. The option of working four days a week (with pro-rata salary) will be considered. Salary: in the region of £40,000 full time, based on experience. Fine Cell Work offer the following benefits to all our team members: ● A supportive learning culture and opportunities to develop in your role. ● 25 days annual leave plus bank holidays (pro-rata) increasing after 2 years of service. ● Employer pension contribution of 5% to your workplace pension after 3 month probationary period. ● Season ticket loan. ● Cycle to work scheme. Fine Cell Work is committed to the principle of equality. No job applicant, employee, volunteer or worker is discriminated against either directly or indirectly on the grounds of race, colour, ethnic or national origin, religious belief, sex, marital or civil partnership status, sexual orientation, gender reassignment, pregnancy status, age or disability and we will maintain a neutral working environment in which no employee or worker feels under threat or intimidated. --- How to apply: Please submit a covering letter and CV demonstrating how you meet the requirements of the role to jobs@finecellwork.co.uk. Please note, applications submitted without a covering letter will not be considered. The application deadline is 5th October 2025, but we will be interviewing as and when suitable applicants apply, so early applications are encouraged.