Adecco Creative and Marketing is looking for a highly skilled Marketing Associate/Analyst (Contractor) to support global SEM and Shopping campaigns across multiple fast-growing consumer business lines. This role is execution-driven and requires a strong analytical mindset, attention to detail, and the ability to deliver results in a fast-paced environment. The ideal candidate will be proactive, data-oriented, and comfortable managing campaigns end-to-end with minimal oversight. This role is hybrid in NY or San Francisco. Please only local candidates apply. The pay range for this role is between $50-$57hr. Key Responsibilities • Campaign Execution & Management: Plan, execute, and optimize SEM and Shopping campaigns at a global scale, including keyword builds, negative keyword strategies, bidding, ad copy/creative testing, and performance reporting. • Optimization & Performance Tracking: Monitor campaign delivery closely, driving efficiency through experimentation, A/B testing, and data-driven adjustments. • Process & Productivity Improvements: Identify opportunities to improve workflows, automate tasks where possible, and standardize reporting to increase productivity and scalability. • Strategic Alignment: Translate business objectives into campaign strategies designed to achieve growth, efficiency, and ROI goals. • Collaboration & Communication: Provide clear updates and insights to stakeholders, articulating both performance metrics and the reasoning behind decisions and optimizations. Basic Qualifications • Bachelor’s degree or equivalent practical experience. • 3+ years of hands-on experience in SEM and/or paid digital channels, ideally in a high-growth, global environment. • Proven track record of end-to-end campaign management and optimization. • Strong understanding of digital media buying, tracking, and attribution across both web and app ecosystems. • Proficiency in Excel and/or SQL for analysis and reporting. • Exceptional analytical skills with the ability to translate data into actionable insights. • Excellent communication skills with the ability to explain the “why” and “how” behind campaign performance and strategy. • Self-starter with strong ownership, accountability, and ability to work independently as a contractor. Preferred Qualifications • Experience managing large-scale, multi-market campaigns across diverse regions. • Expertise in campaigns driving traffic to both apps and web platforms. • Familiarity with incremental testing, experimentation frameworks, and performance measurement. • Strong technical understanding of marketing platforms, analytics tools, and attribution methodologies. • Advanced reporting and dashboard-building capabilities.