Analyze and optimize marketing campaigns from various perspectives, including keyword/ad copy CTR, conversion rates, seasonal/ geographical trends, search queries, landing pages, conversion funnels, quality scores, competitors, and distribution channels to achieve maximum return on investment for clients. Develop assessments of marketing analytics and marketing strategies and how to efficiently market products for clients. Utilize search engine methods and online procedures to gather sales numbers, products, pricing, marketing strategies and distribution data and information in local, regional, and national markets for effective marketing campaigns. Utilize online strategies and how it breaks down into multi-channel web marketing elements such as on mobile apps, Internet search sites, and social media. Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.