Role- Performance Marketing Supervisor Location- Tyler, TX (Remote with Occasional Travel) Overview As our Performance Marketing Supervisor, you’ll take the lead on Search Engine Marketing (SEM), Paid Social, and Display Advertising efforts. You’ll work hand-in-hand with internal teams and agency partners to bring campaigns to life, optimize performance, and help grow business. This position reports to the Senior Digital Marketing Manager and serves as a key connector across multiple teams. Duties and Responsibilities • Support the culture and drive our Mission, Vision, and Values. • Collaborate with digital agencies to develop campaigns, promotional strategies, and content. • Partner with the Sr. Digital Marketing Manager to execute digital strategy aligned with company goals. • Oversee technical elements like platform integrations, event tracking, and audience segmentation through internal and external partners. • Perform quality checks on campaigns — reviewing ad copy, product feeds, landing pages, and creative assets. • Manage weekly, monthly, and campaign-specific reporting with agency partners to evaluate paid media performance. • Advocate for creative excellence — plan around content themes, run A/B tests, refresh creative, and share insights with internal teams. • Work closely with the social media team to incorporate user-generated content and creator partnerships into campaigns. • Partner with the Content Coordinator to develop on-site content for advertising campaigns. • Align creative across streaming audio and video platforms with the overall campaign strategy. • Support partner marketing programs — build relationships, recommend optimizations, and report on performance. • Collaborate with integration partners and the customer loyalty manager to create and manage audience segments for internal and partner campaigns. • Stay current on industry trends, evolving ad technologies, and platform updates — and bring fresh ideas to the table. Qualifications and Requirements • Experience running integrated digital campaigns across multiple platforms. • Hands-on expertise with tools like Google Analytics, SEMRush, and other performance marketing platforms. • Experience managing campaigns on platforms like Meta, Pinterest, LinkedIn, and TikTok. • Comfortable working in a fast-paced, dynamic environment. • Strong collaboration skills, with experience working with third-party vendors and internal stakeholders. • Excellent written, verbal, and presentation skills. Preferred skills • Agency experience or experience working closely with an agency team. • Bachelor’s degree in Marketing, Business, or related field preferred. • 3–5 years of experience in performance marketing or digital advertising. • Background in retail apparel or branded consumer goods is a big plus. • Self-starter with curiosity, problem-solving skills, and a customer-first mindset.