TikTok has transformed the way people connect, create, and shop online — and now the Seller Growth team is expanding in London. We’re looking for a Seller Incentives Strategy Analyst to play a key role in driving seller performance across TikTok Shop. This is not a back-office reporting role. You’ll be at the centre of incentive strategy — running A/B tests, configuring campaigns, and turning data into insights that shape how sellers grow on one of the world’s fastest-moving e-commerce platforms. For someone early in their analytics career, this is the chance to fast-track your development, sharpen your SQL skills, and gain exposure to large-scale business data in a global brand environment. What You’ll Be Doing • Design and run seller incentive campaigns, including mission setup and A/B testing • Analyse performance data and present clear insights to stakeholders • Spot optimisation opportunities and help improve campaign impact • Work cross-functionally with product, algorithm, and growth teams to align on strategy • Support planning and efficiency tracking for incentive initiatives What We’re Looking For • Bachelor’s degree in Economics, Finance, Business, or another analytical subject • 1–3 years’ experience in an analytics or SQL-focused role • Proficiency in SQL (you’ll use it day-to-day and be tested on it at interview) • Strong analytical mindset, attention to detail, and clear communication skills • Fast learner who can work with new tools and adapt quickly Why Join TikTok • TikTok brand: A globally recognised name that adds weight to your CV • Real responsibility: Not just reporting — your analysis and campaigns will directly influence seller growth • Career development: Sharpen your SQL skills and gain exposure to high-volume e-commerce data • Cross-functional learning: Collaborate with product, incubation, and algorithm teams across the business • Growth potential: Build a strong foundation to step into broader analytics, product, or growth strategy roles If this role sounds like your next career move, click ‘Apply’ to submit your application. Successful referrals are rewarded, so feel free to share this opportunity within your network. Explore our other open roles: https://app.loxo.co/poole-partners