【Job Responsibilities】 【Job Requirements】 We’re looking for a strategic and creative Senior Brand Manager to define and drive the evolution of our brand. You’ll be responsible for shaping our brand identity, setting the tone of voice across channels, and ensuring brand consistency across all customer touchpoints - from digital content to physical assets. Key Responsibilities: Define and lead the overall brand strategy and vision, ensuring alignment with company goals and market positioning. Establish and document a consistent tone of voice for the brand, with clear usage guidelines for website content, email marketing (EDMs), and event naming conventions. Create and implement comprehensive brand design guidelines, covering digital platforms (app, website), physical assets (packaging, vans), and co-branded materials across various advertising channels. Develop and manage audio branding assets, including recommendations for sonic logos, music, and voiceover styles to enhance brand recall and consistency across audio-based media. Qualifications: Proven experience in brand strategy, design, or marketing communications. Strong understanding of brand systems and multi-channel consistency. Experience in working with creative teams (design, copy, audio). Excellent communication skills and a sharp eye for detail. A passion for building brands that resonate with customers.. Ability to manage multiple projects and stakeholders in a fast-paced environment. What We Offer: The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business. A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence. A competitive salary and benefits package, including health insurance, pension, and performance bonuses. JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 【About JD.com】 JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers. 【Our International Business】 We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, and many others, reaching customers in every corner of the world. 【European Omni-channel Retail Brand “Ochama”】 Ochama is an innovative B2C omni-channel retailer that leverages state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. As a subsidiary of JD.com, ochama utilizes advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers' needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.