Senior CRM & Digital Marketing Manager £60,000–£70,000 + benefits Hybrid – 2 days in Waterloo THE COMPANY A well-known consumer brand is looking for a Senior CRM & Digital Marketing Manager to lead the charge on performance marketing and CRM strategy. With a newly restructured marketing team, this is a high-impact opportunity to shape how digital channels and customer engagement work together to drive growth. THE ROLE You’ll take ownership of digital performance and CRM, leading a talented team and working closely with brand, product, and content specialists. Your remit spans strategy and delivery – ensuring paid channels, social, email, and content are aligned, data-driven, and optimised for ROI. Day-to-day, you will: • Develop and lead the performance marketing strategy across PPC, paid social, display, SEO, and affiliates • Oversee CRM strategy to drive retention, engagement, and loyalty, leveraging first-party data for targeted, personalised campaigns • Manage a multi-disciplinary team covering CRM, social, content, and digital marketing • Partner with agencies to deliver best-in-class paid campaigns and performance optimisation • Use customer data and analytics to refine strategy, improve targeting, and measure ROI • Align campaigns and messaging across all channels for a seamless customer journey • Work closely with tech teams on MarTech stack evolution and improved cross-channel integration YOUR SKILLS & EXPERIENCE • Proven experience in both CRM and performance marketing – ideally in a high-volume consumer environment • Strong leadership skills, with experience managing and developing a team • Data-driven mindset with experience using customer insights to inform marketing strategy • Comfortable with MarTech tools (SFMC, Tealium, GA4, CDPs) – deep expertise not essential but must be confident using data to drive results • Skilled in agency management and cross-functional collaboration • Able to balance strategic vision with hands-on delivery where needed BENEFITS • Salary up to £70,000 depending on experience • Hybrid working – 2 days a week in Waterloo (Thursday plus one other day) • Opportunity to lead a major digital marketing transformation with a high-profile consumer brand