Senior CRM Manager Hackney, London – 3 days in office Up to £60,000 The Company Join a fast-growing retention agency with a specialist focus on CRM and email marketing. With a team of 11, they exclusively partner with leading D2C ecommerce brands, working hands-on with Klaviyo and Shopify. As a Klaviyo Platinum Master Partner, they’re trusted by ambitious brands to take their retention strategies to the next level. The Role You’ll oversee a team of 3 CRM specialists, act as the go-to expert for lifecycle strategy, and directly shape CRM activity across 20+ client accounts. You’ll own CRM KPIs, lead on campaign optimisation and testing, and collaborate with designers, copywriters, and account managers to deliver cutting-edge retention marketing. Responsibilities • Lead and mentor a team of 3 CRM specialists. • Act as the strategic lead across multiple ecommerce client accounts. • Develop and optimise lifecycle marketing strategies within Klaviyo. • Own CRM performance metrics and client reporting. • Partner with internal creative teams to deliver impactful campaigns. Requirements • Strong background in CRM strategy with hands-on Klaviyo expertise. • Ecommerce and Shopify experience is a must. • Proven leadership experience (managing at least one direct report). • Previous agency experience or time spent in a high-growth D2C brand. • Confident balancing client strategy with team leadership. Benefits • Salary up to £60,000 • Hybrid setup: 3 days a week in their new Hackney office. • People-first, social culture with regular team events.