About GMG GMG is a global well-being company that operates across the sports, health, and food sectors. With a strong presence in the Middle East and Asia, GMG has introduced over 90 international brands to the region and developed a portfolio of homegrown brands. The company is committed to inspiring people to live well and make a positive impact on their communities. GMG fosters a high-performance culture that encourages innovation, collaboration, and continuous learning. We are driven by purpose and guided by values that promote integrity, agility, and excellence. Role Summary The Senior CRM Manager will lead the strategic development and execution of GMG’s eCRM strategy across digital channels including push notifications, email newsletters, WhatsApp, SMS, and web notifications. This role is focused on enhancing customer loyalty, retention, and lifetime value through advanced segmentation and automated customer journeys. The incumbent will lead a high-performing team and drive data-driven marketing strategies. Key Responsibilities Strategic eCRM Development & Execution • Develop and manage multi-channel eCRM campaigns. • Optimize customer retention and lifecycle marketing strategies. • Implement segmentation and personalization techniques. Performance Analysis & Optimization • Define KPIs and analyze campaign performance. • Use data insights to improve targeting and automation workflows. • Ensure alignment with business objectives and customer behavior trends. Budget & Vendor Management • Manage budgets, forecasts, and vendor relationships. • Evaluate and adopt new technologies to enhance campaign performance. Cross-Functional Collaboration • Collaborate with analytics, creative, and product teams. • Align eCRM strategies with broader digital marketing goals. Team Leadership & Development • Lead and mentor eCRM Executives and Senior Executives. • Promote a culture of innovation, collaboration, and continuous learning. Qualifications & Experience • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred). • Minimum 10 years of experience, including 5 years in CRM and 3 years in a managerial role. • Proficiency in English; additional languages are a plus. • Certifications in CRM platforms (e.g., Salesforce Marketing Cloud, MoEngage, Braze, Klaviyo) preferred. • Additional certifications in Digital Marketing, Data Analytics, or Automation are an advantage. Skills & Competencies Functional/Technical • Expertise in CRM platforms, automation tools, and analytics. • Strong strategic thinking and decision-making skills. • Deep understanding of customer lifecycle marketing and segmentation. Behavioral • Results-oriented and accountable. • Strong stakeholder management and collaboration. • Critical thinking and adaptability. • Strategic planning and influence.