Location: Old Trafford Stadium At Manchester United, we believe that excellence on the pitch starts with excellence off the pitch. Our team thrives in a high-performance environment, united by a shared passion for success. We aim to elevate the standard of performance through collaboration and continuous growth, creating a space where everyone can contribute their best to our common goals. We work together at our iconic Manchester United offices, enabling connection and innovation as we look ahead to what we can achieve as a global football club. We are excited to bring in passionate people who share our vision and drive for success. The Role The Purpose: Reporting to the Head of CRM & Consumer Lifecycle, this role is a key driver in shaping how Manchester United leverages CRM to connect with fans in meaningful, personalised ways that drive long-term value and commercial impact. You will lead the ideation and development of innovative CRM campaigns and fan experiences designed to drive lifetime value, increase digital engagement, and generate ecommerce growth - from fan milestone-based recognition to personalised lifecycle journeys across all digital platforms. With a strong understanding of CRM data and marketing automation, you will play a key role in unlocking the full capabilities of the Braze platform & CRM tech stack - identifying new use cases, championing advanced features such as dynamic segmentation, in-app messaging, liquid personalisation, and driving experimentation across channels. You will oversee the planning and coordination of multi-channel CRM activity across business areas (Venue, eComm, MUTV, Digital Collectibles, App & Web), working cross-functionally with commercial teams, product leads, and the wider consumer marketing function to ensure CRM is delivering both strategic impact and measurable results. Responsibilities • Responsible for the idea generation, strategy development and execution of key global campaigns driving all marketing objectives • Ensure campaigns are targeted and developed with the fans interest in mind along with ensuring tone of voice, positioning and targeting is considered – all driven through an analytical understanding of behaviours and triggers that drive engagement (e.g. logged in users, repeat visits, engagement rates) • Responsible for the build of HTML emails, In-app messages, Content Cards & Push notifications at speed and at the forefront of creativity whilst also having a clear understanding of deliverability & optimisation • Work with the CRM Consumer Lifecycle team to launch, maintain and review consumer lifecycle journeys & automations • Drive fan acquisition and retention increasing the known fanbase through data acquisition and logged in users, targeting key cohorts with strict targets relating to LTV • Communicate analysis and actionable insights across the business relating to fan engagement • Drive fan engagement across all O&O touchpoints • Acquire new global audiences • Re-engage valuable known audiences This role requires experience of audience strategy, lifecycle marketing & marketing technology and an excellent understanding of the Manchester United fan base and cohorts, including fan behaviour across all O&O channels. You will be required to work across all business areas building relationships and working with Analytics, Content, Brand and Design, Commercial, eCommerce, Product, Technology and Partnerships. Working cross-functionally with these teams, you will be expected to unearth and interpret customer insight, data and performance analysis to define opportunities to grow business value. You will work across the full fan lifecycle including acquisition, onboarding, re-engagement, retention and advocacy. The Person You will be a highly motivated, experienced, enthusiastic and innovative digital marketer capable of driving development of ideas and managing delivery across multiple channels and platforms, optimising performance. You will have significant expertise in digital and content marketing, planning, creating, delivering and measuring global campaigns to increase fan engagement, and lifetime value. Key Skills • 4-5 years’ experience building, maintaining and optimising campaigns – preferably with Braze • Exceptional HTML skills that push boundaries of creativity, optimisation & deliverability • A solid understanding of technical CRM platforms and capabilities • Sold Data skills and manipulation of data in Microsoft Excel • A solid understanding of test and learn methodologies • High attention to detail • Creative copyrighting skills • Self-starter and growth mindset with an ability to challenge the status quo. • Collaborative team player with excellent influence and interpersonal skills to create strong working relationships. • Ability to think both strategically and operationally, delivering the day to day while shaping future direction. • Great analytical skills, commercially savvy and solution focused. • Adaptable, flexible and resilient. What We Offer At Manchester United, we recognise that our people are at the heart of our success. That’s why we offer a range of rewards designed to support your professional and personal well-being: • Annual incentive scheme • Wellness Support with access to mental health resources, digital health checks, and & nutritionists through Aviva Digicare+ Workplace • Exclusive Discounts through our United Rewards platform, giving you access to exclusive deals from the club and partners • Gym Facilities in our onsite locations and opportunities for regular social events and team-building activities • Enhanced family Leave Benefits and an opportunity to purchase additional holiday days • Enhanced Career Development with access to professional learning platforms like LinkedIn Learning, and internal training programs • A Supportive Work Environment that values diversity, equity and inclusion, and individual growth Our Commitment To You At Manchester United, we believe that a diverse and inclusive environment makes us stronger. We are committed to building a team where everyone feels welcomed, valued, and empowered to contribute their unique perspectives. Diversity, equity and inclusion are at the core of our recruitment strategy, and we welcome applicants from all backgrounds. Ready to Join Us? If this sounds like the perfect role for you, please submit your application by Tuesday 19th August 2025 Manchester United is committed to safeguarding children and vulnerable adults, and as part of this commitment, all candidates will undergo a Disclosure and Barring Service check and reference checks. If you need any adjustments to help you perform at your best during the recruitment process, please feel free to contact us, and we will be happy to discuss them with you. It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.