Job Description Senior Digital Content Manager Leading D2C Ecommerce Brand Direct Hire Hybrid Work Schedule We’re looking for a Senior Digital Content Manager with a background in fashion, home, or lifestyle brand experience. You will own and elevate content strategy across digital touchpoints—from homepage to PDPs—crafting experiences that engage, inspire, and convert. This role is perfect for a strategic storyteller with a sharp editorial eye, deep e-commerce UX expertise, and a data-driven approach. What You’ll Do • Lead the content vision and execution for all owned site experiences—homepage, landing pages, PDPs, and beyond. • Design high-performing, personalized content that enhances the customer journey, boosts engagement, and drives conversion. • Manage and evolve a content calendar aligned with merchandising, marketing, and product launch plans. • Collaborate with Technology, Marketing, UX, and Brand teams to deliver cohesive, on-brand experiences. • Optimize on-site copy and creative to improve engagement, reduce bounce rate, and increase revenue. • Ensure brand voice, tone, and messaging consistency across all site content. • Leverage analytics, SEO insights, and A/B testing to refine and evolve strategy. • Integrate personalization and dynamic content modules for tailored customer experiences. • Stay ahead of e-commerce trends, UX best practices, and competitor innovations. What You’ll Bring • 6–8+ years in digital content strategy or site content management, ideally in DTC/e-commerce. • Proven success in creating and optimizing content that improves UX and drives measurable results. • Strong grasp of UX, site navigation, and customer journey mapping. • Exceptional writing/editing skills and an eye for brand storytelling. • CMS expertise (Contentful a plus). • Analytical mindset with experience interpreting data to guide decisions. • Skilled collaborator with strong project management abilities. • Comfort in fast-paced, evolving environments with shifting priorities. Apply today!