Job description: Senior Digital Marketing Consultant Rockwoods is hiring a results-oriented Digital Marketing Specialist for our client in Tysons, Virginia. The consultant will help elevate client’s online visibility and deliver impactful growth through strategic marketing. The right candidate will be adept in all facets of digital marketing, including social media, SEO, SEM, content production, and eCommerce. Position Type: Hybrid with 3 days onsite (per return to office policy) Responsibilities: • Design and execute effective digital marketing strategies across multiple online channels. • Strong background in digital marketing with exposure to loyalty programs and campaign strategy • Manage and expand the company’s social media presence. • Plan, create, and publish engaging content for blogs, websites, email campaigns, and social media platforms. • Oversee eCommerce marketing activities and operational workflows. • Track and analyze campaign performance, making data-driven adjustments to optimize results. • Collaborate with internal teams and external partners, including designers and developers, to support marketing initiatives. Required Skills & Qualifications: • Minimum of 3 years of hands-on experience in digital marketing. • Demonstrated expertise in SEO, SEM (Google Ads), and social media marketing. • Strong writing abilities and content creation skills. • Proficiency with marketing analytics tools such as Google Analytics, Meta Business Suite, SEMrush, etc. • Excellent communication, organizational, and time management skills. Preferred Qualifications: • Experience with email marketing tools. • Knowledge of conversion rate optimization and A/B testing methodologies. • Skills in graphic design or video editing are an added advantage.