📍 Location – Leeds (hybrid, 2–3 days a week in office) 💰 Salary – £40k–£50k Here’s a chance to step into a senior digital marketing role at a fantastic and growing healthcare business, where you’ll shape brand, growth and customer experience — with a special focus on building awareness and driving adoption of our flagship digital service/app. You’ll join as Senior Digital Marketing Manager, leading a team of five to drive acquisition, engagement and retention. That means you’ll need to be just as comfortable setting strategy as you are rolling your sleeves up to make things happen – whether that’s writing sharp content, optimising app-store listings, refining Amazon PPC, or digging into performance data to grow your user base. What You’ll Be Doing ✔ Develop and deliver integrated campaigns to grow the app’s user base and overall digital presence ✔ Own digital growth channels – email, app-store optimisation, content, paid media, e-commerce, Amazon PPC, SEO, social and more ✔ Shape the app and brand story, increasing awareness across UK and international markets ✔ Manage, mentor and motivate a cross-functional marketing team and external agency partners ✔ Use data and insights to refine customer journeys, test new channels, and maximise ROI ✔ Lead on budget management, reporting and long-term marketing direction for digital products ✔ Collaborate with product, tech, sales and customer service to ensure users remain front and centre What You’ll Bring 🎯 7+ years of B2C marketing expertise — including proven success driving adoption of a digital service or app 🎯 Confidence leading teams and agencies, while staying hands-on yourself 🎯 Depth across digital performance marketing, content, app-store optimisation and growth strategy 🎯 A commercial mindset, spotting opportunities to scale user numbers and revenue 🎯 Strong communication skills, able to tell the “why” behind a product and inspire action Why Join? This is a company in growth mode with a brilliant culture and plenty of perks. You’ll get: 💼 Company-wide bonus scheme 💡 27 days holiday + bank hols (with the option to buy 5 more) and a charity/volunteer day 🚲 Cycle to work and electric car salary sacrifice schemes 👩 ⚕️ 24/7 online GP and employee assistance programme 🎉 Team outings and regular activities, plus a charity/volunteer day each year If you want a senior digital marketing role where you can shape growth, brand and customer experience — and scale a digital product that makes a difference — this is it.