Company Overview For over 30 years, Laneige has been rooted in cutting-edge Korean skincare science and innovation. Today, the brand is experiencing unprecedented global momentum—particularly in Western markets, where demand for efficacious, science-driven skincare continues to surge. As North America and key Western regions emerge as the second core of Laneige’s global business, the need to build local expertise and cultural relevance has never been greater. To support this next phase of growth, the LA HQ team was established to strengthen Western capabilities and deepen collaboration with Seoul HQ and global regional teams. Job Summary We are seeking a strategic, results-driven Sr. Director/VP of Global 360 Consumer & Brand Activation to lead the development and execution of integrated marketing strategies that build brand equity, drive consumer engagement, and fuel business growth across all touchpoints and channels. This role will be based in Los Angeles, with direct reports split between the LA and Seoul Brand Activation teams. While collaborating closely with the Seoul team, this position will primarily focus on leading global campaign initiatives, ensuring strategic alignment and execution across markets—particularly with an emphasis on Western market relevance and global scalability. You will lead all major consumer-facing campaigns, new product launch activations, digital marketing, media, and CRM initiatives, while partnering cross-functionally with Global Product, Creative, Insights, and Marketing teams to ensure cohesion and impact. While grounded in the beauty industry, the ideal candidate brings a modern, culturally relevant marketing mindset, informed by experience across fashion, tech, lifestyle, or CPG, and a sharp understanding of today’s multi-platform consumer behavior. Principal Accountabilities Strategy & Leadership • Define and lead the global consumer & brand activation strategy aligned with brand and business objectives across all channels (retail, digital, social, PR, experiential) • Drive the creative and strategic development of brand campaigns and new product launches, ensuring alignment with broader business objectives • Translate market trends and consumer insights into compelling campaigns that build emotional connection and brand/culture relevance Consumer Campaigns & Content • Oversee end-to-end campaign execution — from creative brief to post-mortem performance • Partner with Brand Strategy and Insights teams to ensure messaging resonates with target consumers • Guide global influencer, social, and experiential strategies to amplify storytelling and reach target audiences effectively Consumer Growth & Performance Optimization • Lead global growth initiatives across paid social, search, programmatic, and email marketing • Analyze consumer journeys and work with regional marketing to optimize conversion touchpoints through A/B testing and analytics • Ensure consistency of brand experience across e-commerce, DTC, and retail platforms Consumer Insights & Brand Health • Translate consumer insights, category trends, and cultural trends into actionable strategies • Own campaign analysis, post-launch reporting, and brand health tracking in collaboration with the insights team Team Leadership & Collaboration • Champion cross-functional collaboration with Global Product, Sales, Retail, Creative, and Marketing • Foster a collaborative, high-output culture that values creativity, curiosity, and agility • Manage agency partners and internal stakeholders to deliver campaigns on time and within budget Key Expierence and Skills Qualification and Experience • 12+ years of progressive experience in consumer/brand marketing • Strong experience in integrated marketing, digital strategy, and go-to-market execution • Proven success launching products, building brands, and managing multi-channel campaigns • Excellent leadership, communication, and project management skills • Data-savvy with experience in media performance and ROI analysis • Experience in beauty, CPG, lifestyle, or DTC strongly preferred • Bachelor's degree in Marketing, Business, or related field; MBA is a plus Leadership Skills • Innovative mind to venture new initiatives • Interpersonal skills to build relationships across diverse departments / cultures • Demonstrate strong leadership through “leading by example” / Maturity • Exceptional client focus and service mindset • Personal flexibility, agility, and willingness to learn Work Schedule • Hybrid: Required in-office 3 days/week at the LA HQ • 6-8 weeks of onboarding training in Seoul HQ required • 15-20% International travel required Company Benefits • Medical, Dental, and Vision Insurance • HSA Employer Contributions and FSA Options • 401k Participation with company matching. • Discount on all APUS Brands Products • Gratis Program - Gift box with top selling products, twice a year • Paid Maternity Leave • Short Term and Long Term Disability Insurance • Paid Time Off: Vacation / Personal days / Sick days • Company offered Mental Counseling for all employees • Office-closed holidays and floating holidays • Company sponsored events • Education assistant Program • Employee Referral Program • Wait, there's more... please contact APUS HR for open positions and benefits! AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.