What You'll Do We're seeking an experienced Digital Product Manager to lead the strategy, development, and optimization of our eCommerce capabilities. This role supports our direct-to-consumer segment focused on developing self-directed web experiences that make it easy for customers to research and open retirement related accounts online. You’ll bring curiosity, creativity, and innovative thinking to develop solutions that drive business and customer outcomes. If you thrive in fast-moving environments, love unlocking team potential, and are energized by ambiguity and invention, this opportunity is for you. Key Responsibilities • Define and drive the product strategy for business and eCommerce platforms that support retirement financial products (e.g., financial planning, savings, retirement accounts, etc.) • Manage product lifecycle from discovery to delivery of new capabilities as well as on-going optimization of those digital experiences. • Lead digital experience enhancements across acquisition funnels and onboarding journeys. • Collaborate closely with UX/UI, Engineering, Marketing, Compliance, and Operations to deliver high-impact solutions. • Leverage customer insights, analytics, and testing to prioritize features, optimize conversion and drive business outcomes. • Ensure digital products align with business goals, regulatory standards, and customer needs. • Develop and maintain clear product roadmaps, backlogs, user stories, and acceptance criteria. • Serve as product SME for D2C channels, including web and eCommerce platforms. Who You Are • 8+ years of business, technology, or product management experience, preferably in retirement services, financial services, or eCommerce. • Proven success in delivering digital consumer products in a regulated environment. • Strong knowledge of direct-to-consumer acquisition funnels and digital best practices. • Demonstrated experience in driving business outcomes through experimentation. • Experience with Agile methodologies, product roadmapping, and backlog management tools (e.g., JIRA, Aha!). • Data-driven mindset with experience using tools like Google Analytics, PowerBI, Fullstory, or ContentSquare. • Exceptional communication and collaboration skills across technical and non-technical teams. • Demonstrated success managing complex stakeholder expectations in a product environment. • Demonstrated success in both discovery and delivery against product outcomes across multiple teams. • Demonstrated ability to think strategically and make decisions in a fast-paced environment, in multiple teams/functional areas/organizations. • Demonstrated success bringing together customer, user, or partner data and insights to make decisions in a product environment. Preferred Experience: • Experience with retirement-focused products (IRAs, 401(k) rollovers, annuities). • Familiarity with A/B testing, personalization strategies, and eCommerce UX best practices. • Background working in financial technology (fintech) or traditional financial services with a D2C digital channel. Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly) $137000 - $168000 / year Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Additional Information Work Environments This role offers in-office, hybrid (blending at least three office days in a typical workweek), and remote work arrangements (only if residing more than 30 miles from Des Moines, IA, or Charlotte, NC). You’ll work with your leader to figure out which option may align best based on several factors. Work Authorization/Sponsorship At this time, we're not considering candidates that need any type of immigration sponsorship now or in the future or those needing work authorization for this role. (This includes, but is not limited to students on F1-OPT, F1-CPT, J-1, etc.) Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Global Investors positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Original Posting Date 8/1/2025 Most Recently Posted Date 8/8/2025 LinkedIn Remote Hashtag LinkedIn Hashtag