Senior Email Marketing Manager Overview: We are looking for a seasoned and strategic Senior Email Marketing Manager to lead high-impact email campaigns that drive agent engagement and revenue growth. This role is ideal for a performance-focused marketer with deep expertise in lifecycle email strategy, segmentation, and optimization with B2B marketing experience. Key Responsibilities: • Own end-to-end email marketing strategy, including segmentation, content development, testing, deployment, and performance analysis. • Develop and execute lifecycle campaigns for onboarding, retention, reactivation, and cart recovery. • Collaborate with cross-functional teams (Product, Sales, UX) to align email efforts with broader business goals. • Manage multi-brand email programs for non-P&C, ensuring consistency and compliance across multiple audiences. • Conduct A/B testing and data analysis to continuously improve open rates, click-through rates, conversion rates, and revenue attribution. • Update audience lists, ensure list hygiene for optimal deliverability and performance, and resolve issues promptly. • Maintain distribution calendars and coordinate with social content to support email initiatives. • Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations. • Stay up to date with the latest email marketing trends, tools and best practices to enhance campaign effectiveness. Qualifications: • 5+ years of hands-on experience in email marketing, with a strong focus on lifecycle strategy and performance optimization. • Proven success in increasing email engagement and revenue through targeted campaigns and testing. • Experience with CRM platforms, marketing automation tools, and analytics dashboards – specifically HubSpot • Strong copywriting, content & .html skills. • Familiarity with UX principles and customer experience design. Preferred Experience: • Experience managing high-volume promotional campaigns and enterprise email programs. • Demonstrated ability to drive measurable results, including YoY revenue growth and improved engagement metrics. • Insurance industry experience and knowledge.