Freebird is one of the fastest-growing DTC brands in personal care. What started as a revolutionary electric head shaver has grown into a premium grooming brand serving over 1 million customers. With a robust subscription engine, a powerhouse creative pipeline, and a mid 8-figure annual media budget, we're scaling fast—and we're hiring a Senior Growth Manager, Paid Social to help drive our next phase of growth. 🚀 The Opportunity We're looking for a seasoned Paid Social expert to own execution, optimization, and creative testing across our Meta (Facebook & Instagram) ad program. Reporting to the Director of Paid Media, you'll take charge of day-to-day buying, creative iteration, performance reporting, and budget pacing—freeing up senior leaders to focus on strategy. This is a high-impact, revenue-driving role. You'll manage millions in monthly spend, work with a 300+ monthly asset pipeline, and help us build a best-in-class growth engine fueled by performance data and fast creative iteration. 🔑 Responsibilities 📊 Meta Campaign Execution & Optimization • Launch and manage high-volume paid social campaigns with a performance mindset. • Maintain clean, scalable Meta account architecture (CBO/ABO, exclusions, segmentation, naming conventions). • Monitor CAC, ROAS, CVR, CTR, MER, and contribution margin daily—scaling winners, killing losers. • Build and implement automated rules to minimize spend inefficiencies and optimize delivery. 🎯 Budget Management & Forecasting • Own daily, weekly, and monthly pacing across campaigns—adjusting allocation based on real-time results and business goals. • Contribute to forecasting and scenario planning by audience, geo, funnel stage, and seasonal trend. • Participate in strategic budgeting conversations with leadership (e.g., offer changes, new channel launches, LTV expansion). 🎨 Creative Testing & Strategy • Run structured, high-volume creative tests (50-70+ adsets/week) across multiple personas, landing pages, and funnel stages. • Identify winning angles, hooks, formats, and storytelling devices—use data to guide rapid creative iteration. • Partner with the in-house creative team to brief concepts, provide test-based feedback, and scale what converts. 📈 Analytics & Measurement • Use attribution tools (Triple Whale, Northbeam, GA4, Shopify, etc.) and incrementality testing (e.g., geo-holdouts, conversion lift) to inform decisions. • Analyze blended and down-funnel performance across acquisition cohorts. • Maintain a structured testing roadmap and creative insights tracker to consolidate learnings and spot trends. 🤝 Cross-Functional Collaboration • Collaborate with CRO and Ecommerce teams to align campaign strategy with landing pages, funnel flows, and A/B tests. • Work closely with creative, tech, and product to ensure message match and funnel consistency. • Share results, test updates, and campaign walkthroughs regularly via reports, Looms, and Slack Requirements • 3-5+ years of hands-on Meta buying experience with budgets of $1M+/month. • Mastery of Meta's ad systems (CBO/ABO, placements, bidding, exclusions, account structure). • Deep understanding of performance metrics and attribution (CAC, MER, LTV, incrementality). • Experience collaborating with creative teams and guiding high-velocity testing. • Analytical, organized, and fluent in testing frameworks and campaign structures. • Clear communicator who proactively shares insights, wins, and ideas. • Hungry, resourceful, and thrives in a fast-paced, growth-focused team. Bonus: • Experience managing TikTok, Pinterest, or Snapchat campaigns. • Familiarity with landing page testing, CRO tools, and Shopify optimization Benefits • Fully Remote Flexibility: Work from wherever you thrive best • Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness • Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact • 401(k) with Company Match: Helping you plan and save for the long-term • Unlimited PTO: Take the time you need to recharge and show up at your best • Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position Why Join Freebird? • Be part of a profitable, high-growth DTC brand with real momentum and ambition • Own a critical business function and team with autonomy, support, and resources • Work on a product that solves real problems, delights customers, and scales globally • Join a smart, motivated team obsessed with innovation, experimentation, and impact