Overview We’re seeking a strategic, data-driven Senior Growth Marketing Associate to help shape a cohesive, insight-led strategy. This person will connect brand storytelling with data-informed decisions, driving cross-channel campaigns that deliver measurable impact. The ideal candidate is a big thinker who brings fresh ideas to the table, stays closely attuned to the competitive landscape, and identifies opportunities to evolve our brand marketing approach. In this role, you’ll play a key part in executing growth marketing initiatives across offline and emerging digital media channels. You’ll report to the Director of Growth Marketing and work closely with the Head of Brand Marketing. This role is based in Manhattan, NY, and we have a 2 days in/3 days remote schedule. What You’ll Do • Support strategy, planning, and execution for growth marketing initiatives across offline and emerging digital media channels—including CTV, podcasts, and OOH—balancing performance and brand impact to drive acquisition and awareness • Identify, test, and scale high-visibility opportunities that bridge growth and brand, growing awareness and demand while driving measurable results • Define and track performance KPIs (such as Unique Reach, CAC, LTV, and ROAS) within media platforms (NeonPixel, Spotify, etc.) as well as internal reporting interfaces. Deliver regular reporting and insights to optimize efforts and improve ROI • Partner cross-functionally with Brand, Creative, Retention, and Site teams to develop integrated campaigns that span channels and customer touchpoints • Collaborate closely with paid search and paid social managers to ensure consistent messaging and strategy across channels • Manage campaign calendars, creative asset needs, media plans, and timelines to ensure seamless execution across highly-visible growth initiatives We're Looking For Someone Who Brings • 2–4 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment • A performance mindset grounded in brand thinking; you understand how to tell a compelling story while driving results • Keeps up to date on what’s cool and on trend in terms of marketing channels and activations - you’re in the know • Familiarity with growth KPIs (CAC, ROAS, LTV) and the tools and frameworks used to measure and optimize them • Understanding of and comfort with mature measurement frameworks including MMM and MTA • Experience with offline marketing strategies such as CTV, Audio, and OOH, as well as a deep interest in emerging channels and new platforms • A proven ability to think strategically and execute effectively, moving from insight to action with clarity and speed • Strong collaboration and communication skills, with comfort working cross-functionally as well as with external partners Compensation & Benefits At Brooklinen, we’re committed to providing a competitive total compensation package—grounded in market data that considers our size, stage, industry, and location. For this role, the salary range is between $70K and $93K. Beyond base salary, we offer a comprehensive set of benefits designed to support the well-being, growth, and balance of our team. Our benefits & perks include: • Health Benefits: We contribute generously (even up to 100% for employee-only coverage) toward our employees' medical, dental and vision premiums. • Fertility Support: We provide financial support for every fertility and family-building journey. • Retirement Savings: A 401K plan with a 4% company match helps you build for the future. • Commuter Benefits: Pre-tax commuter benefits help cover the costs of getting to and from the office. • Product Discount and Allowance: Enjoy a 40% discount on Brooklinen products and a 25% discount for friends & family, plus a bi-annual product allowance. • Wellness Support: Free memberships to One Medical and Talkspace provide health and mental wellness support. • We also offer a flexible wellness & lifestyle $1,000 reimbursement through Joon. • Parental Leave: All new parents receive 14 weeks of fully paid parental leave. • Year-Long Summer Fridays: We wrap up at 3 pm every Friday, all year long. • Vacation: Start with 20 days of vacation per year (pro-rated by start date). After five years with us, you’ll enjoy 25 days of vacation annually. • Sabbatical: At your five-year anniversary, take a fully paid, one-month sabbatical. • Hybrid Schedule: We require all HQ team members to work in the office for two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide. Our office is open and inviting—come in as often as you like! • Remote Work Weeks: Enjoy additional flexibility with remote weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year, with manager approval. • Equity: Our HQ team receives competitive equity grants, and we’d be happy to share more details about valuing this part of compensation during the interview process. Why join us? At our core, we’re a team that values authenticity, passion, and genuine connection. We’ve cultivated a culture where friendly, welcoming, and driven people thrive together—fueling an environment that’s collaborative and refreshingly low-ego. We’re strong believers that the people you work with can make or break a job, so we go to great lengths to protect this amazing culture. We believe in balancing hard work with personal well-being. Here, recharging isn’t just encouraged; it’s essential. Our workday kicks off at 10 am, we’re serious about taking vacations, and we wrap up by 3 pm on “Summer Fridays” all year long. Hanging out with teammates is just as important as unplugging to get a great night’s sleep. Growth is in our DNA. As our company expands, we’re committed to creating exciting opportunities for our talented team members to grow, collaborate, and make a meaningful impact. Hybrid work? Absolutely. We’re proud of our flexible HQ schedule—which is two days each week during our core days (Tuesday to Thursday), with Tuesday being mandatory company-wide—to support work-life balance. But don’t just take our word for it! Our commitment to our team has earned us recognition from LinkedIn Top Startups, Inc.’s Best Workplaces, and Forbes Best Startup Employers in America in recent years. We’re just getting started, and we’d love for you to be a part of this next chapter. Everyone is welcome at Brooklinen. We’re passionate about building a team that reflects the diversity of our community and creating an environment where our differences are celebrated. About Brooklinen Brooklinen, one of the largest soft good DTC brands in the US, was founded in 2014 with one goal in mind: To create happiness at home with products that are made to be lived in. While you may have heard of us as “The Internet’s Favorite Sheets,” ten years later, we’re so much more than that. We design with the modern bedroom in mind – a place full of life, where people can authentically show up as themselves - all with products made for comfort and ease. And to make good on the promise of value, Brooklinen creates all of our products with the best quality, at the best price. Our premium soft goods are available online and throughout the country at our eight retail locations. Our products are that good. But don’t take it from us alone: Our assortment of sheets, towels, and more have received over 100,000 5-star reviews and been awarded many times over by industry tastemakers like Architectural Digest, Good Housekeeping, The New York Times’ Wirecutter, and many more. Note for recruiting agencies: We oversee our hiring internally, and we kindly ask that recruitment agencies refrain from sending us unsolicited resumes unless we have a pre-existing agreement for a particular role. We’re excited about welcoming all applicants who are interested in joining our team to apply directly! • Initial Zoom Screen: • Manager, Talent Acquisition & HRBP • First Round: • Part 1: Director of Growth Marketing • Part 2: Head of Brand Marketing • Second Round: • Panel Interview: Senior Manager, Public Relations and Affiliate Marketing & Paid Social Manager • Final Round: Director of Recruiting