What's The Role? We’re looking for a Senior Website Growth Marketing Manager to own the strategy, optimization, and performance of our website, transforming it into our most effective digital sales rep. This role is perfect for a data-obsessed marketer who thrives at the intersection of analytics, experimentation, UX, and storytelling. If you see a website as a living, evolving sales engine and love making decisions rooted in data, this role is for you. • • Must be located near our Mountain View, CA or Chicago, IL office hubs • • What You’ll Do: • Own the Website Conversion Funnel: Take full responsibility for driving conversion on our website, from visit to lead to customer. • Analyze the User Journey: Map and continuously refine the end-to-end user experience, identifying friction points and opportunities to improve performance. • Run A/B Tests & Experiments: Develop and execute a roadmap of data-driven experiments to optimize page layouts, messaging, calls-to-action, and user flows. • Optimize Web Pages for Growth: Use behavioral data and performance metrics to make on-page SEO, UX, and content recommendations that improve engagement and conversion • Monitor & Report Website Performance: Track and report on website KPIs using tools like Google Analytics, Hotjar, HubSpot, etc. Translate insights into clear action plans. • Partner Cross-Functionally: Collaborate with design, content, product, and sales to ensure a consistent and high-impact digital experience aligned with go-to-market priorities. • Continuously Improve: Stay on top of CRO trends, digital tools, and best practices. Proactively recommend innovative solutions and technologies. Who You Are: • Data-driven: You love interpreting user behavior and make decisions backed by evidence. • Strategic yet hands-on: You can zoom out to shape growth strategy, but love getting your hands dirty in tools and tests. • Results-focused: You’re driven by impact, thrive on hitting goals, and relentlessly optimize for performance. • User-obsessed: You deeply understand what motivates users and how to reduce friction throughout their journey. • Creative problem solver: You bring fresh ideas to complex challenges and know how to prioritize for speed and impact. What You Bring: • 8+ years of experience in website optimization, growth marketing, or conversion rate optimization (CRO). • Proven track record of improving website performance and conversion through A/B testing and data analysis. • Experience with tools like Google Analytics, VWO, Hotjar, HubSpot, Mixpanel, or similar. • Understanding of UX principles, SEO fundamentals, and digital marketing channels. • Excellent communication and collaboration skills. #LI-Hybrid #LI-JV2