About The Role We are seeking a strategic and analytical Senior Manager, Digital Merchandising Strategy & Analytics to optimize The RealReal’s end-to-end digital experience. This role focuses on site performance, discoverability, and customer journey optimization - ensuring our digital platforms are efficient, engaging, and conversion-driven. You’ll work cross-functionally with attribution, product, and tech teams to ensure data accuracy, improve user flows, and enhance the luxury shopping and selling experience. What You Get To Do Every Day • Optimize and maintain TRR’s shopping, selling, and overall digital experience with a focus on Taxonomy / Navigation, Internal Search, and Customer Journeys. • Own and report on key site performance metrics weekly, including conversion rate (CVR), average order value (AOV), site orders, and full-funnel KPIs. • Use data to identify and prioritize optimization opportunities that reduce customer friction and increase engagement and conversion across the funnel. • Oversee Content Management System (CMS) operations, content builds, and improve content scalability and performance by leveraging deep knowledge of CMS capabilities, User Experience (UX), and testing best practices. • Lead the Site Production process, identifying and addressing CMS limitations, and proposing enhancements that improve speed, relevance, and efficiency. • Lead ongoing competitive audits to identify market whitespace and inform site strategy with high-ROI opportunities. • Collaborate with Product, Tech, and Business Strategy & Analytics (BSA) teams to shape the Customer Experience Roadmap and ensure initiatives align to business priorities. • Partner with attribution and analytics teams to ensure enriched, accurate data is flowing through the site and powering relevant experiences. • Read and report out on test results, aligning with BSA and Tech on upfront goals • Collaborate with SEO and marketing teams to drive quality traffic and ensure on-site structures support organic performance. What You Bring To The Role Minimum Requirements: • 7+ years of experience in digital strategy, or ecommerce site optimization ideally in a luxury, fashion, or retail environment. • Strong fluency in web analytics tools (e.g. Adobe Analytics, Google Analytics, Looker) and a deep understanding of customer funnels and digital KPIs. • Proven experience managing site structure elements like taxonomy, search logic, and navigation design for improved discoverability. • Familiarity with content management systems (CMS), UX best practices, and technical constraints/opportunities in building scalable content. • Strong collaboration skills and experience partnering with Product & Tech and Marketing to build and iterate digital experiences. • Excellent communication, and presentation skills — with the ability to translate complex data into strategic narratives for all levels. • Experience managing and mentoring direct reports and building high-functioning teams. Compensation, Benefits, + Perks • Employee Stock Purchase Plan • 401K with Company Match • Medical, Dental & Vision Insurance • Paid Parental Leave • 9 Paid Company Holidays • Flexible Time Off (With Manager Approval) • Find out more about our Benefits here. The expected salary range for this role is $135,000.00-$150,000.00. To determine starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. Additionally, salary is just one component of TRR’s total rewards package. Depending on role, employees may also be eligible for a bonus program, incentive pay and benefits. The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with 37 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists, and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art, and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off, and direct shipping. We handle all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as shipping and customer service. The RealReal is committed to providing an equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or Veteran status. We will consider qualified applicants for a position regardless of arrest or conviction records. At TRR, People Come First. That’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our Diversity Equity and Inclusion program here. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.