Here at OOFOS, we live to make people feel better. We are the leading brand in a category we pioneered 13 years ago that is vastly growing - recovery footwear. We did this by launching proprietary foam technology that is scientifically proven to make people feel better in our footwear. This technology is OOfoam™. We are seeking a strategic and results-driven Senior Manager of Lifecycle and Retention Marketing in our Growth & Performance Marketing team to lead our customer retention initiatives and maximize customer lifetime value. This role will be responsible for developing and executing comprehensive lifecycle marketing strategies across email, SMS and direct mail channels, with a focus on building long-term customer relationships that drive sustainable business growth. The ideal candidate will combine analytical rigor with creative marketing expertise to deliver personalized experiences that increase customer engagement, retention, and revenue. Key Responsibilities: Strategy Development & Execution • Develop and implement comprehensive lifecycle marketing strategies that maximize customer lifetime value (CLV) across all customer segments • Design and execute lifecycle and retention marketing campaigns across email, SMS and direct mail channels to reduce churn and increase customer engagement • Create customer journey mapping and segmentation strategies to deliver personalized experiences at scale • Collaborate with cross-functional teams including Product Merchandising, eCommerce, Creative, Customer Experience and Retail Marketing to align retention initiatives with business objectives Campaign Management & Optimization • Oversee the planning, execution, and optimization of multi-channel lifecycle campaigns including welcome series, onboarding sequences, win-back campaigns, and loyalty programs • Manage email and SMS marketing calendars, including campaign ideation, briefing, development, and deployment while optimizing frequency and timing to maximize customer engagement • Collaborate with DTC eCommerce leaders to execute brand messaging across email and SMS channels, including new product launches, brand campaigns, and promotional initiatives • Develop and execute A/B testing roadmap to continuously optimize click-through rates and revenue per recipient • Implement advanced personalization and dynamic content strategies to increase relevance and engagement rates Analytics & Performance Management • Establish and monitor key performance indicators (KPIs) including customer lifetime value, retention rates, churn metrics, and channel-specific performance • Analyze customer behavior data to identify opportunities for retention improvement and revenue growth • Build and maintain comprehensive reporting dashboards to track weekly campaign performance and business impact • Provide regular insights and recommendations to senior leadership on retention marketing performance and program enhancements List Management & Segmentation • Manage subscriber databases and maintain data hygiene across email and SMS lists • Develop and implement segmentation strategies based on customer behavior, demographics, and purchase history • Ensure compliance with email marketing regulations (CAN-SPAM, GDPR, CCPA) and SMS marketing guidelines • Grow subscriber lists through lead magnets, opt-in campaigns, and integration with other marketing channels Technology & Platform Management • Manage and optimize marketing automation platforms, CRM systems, and loyalty platform • Collaborate with Technology and Data teams to ensure proper data integration and campaign execution capabilities • Stay current with emerging technologies and best practices in lifecycle marketing and customer retention • Manage marketing automation platform vendor relationships and integrations to optimize marketing technology stack performance Team Leadership & Development • Foster a culture of testing, learning, and continuous improvement across internal and external teams • Collaborate with Creative teams to develop compelling content and messaging for lifecycle, promotional and transactional campaigns • Provide guidance and support for team members professional development and career growth Requirements: Education & Experience • Bachelor's degree in Marketing, Business, Analytics, or related field • 6+ years of experience in lifecycle marketing, customer retention, or related marketing roles • 3+ years of experience in a management or senior individual contributor role • Proven track record of developing and executing successful retention marketing strategies Technical Skills • Expert-level proficiency in marketing automation platforms (Klaviyo, Braze, Iterable, or similar) • Advanced skills in analytics tools (Google Analytics, Triple Whale, Mixpanel, Amplitude, or similar) • Experience with SQL and data analysis tools for customer segmentation and performance analysis Core Competencies • Deep understanding of customer lifecycle marketing principles and retention strategies • Strong analytical skills with ability to translate data insights into actionable marketing strategies • Excellent project management skills with ability to manage multiple campaigns and initiatives simultaneously • Experience with A/B testing methodologies and statistical analysis • Knowledge of email deliverability best practices and compliance requirements (CAN-SPAM, GDPR, etc.) Leadership & Communication • Excellent written and verbal communication skills with ability to present to senior leadership • Strong cross-functional collaboration skills and ability to influence without authority • Customer-centric mindset with passion for creating exceptional customer experiences Preferred Qualifications • Experience in eCommerce or subscription-based business models • Knowledge of machine learning applications in marketing and customer analytics • Experience with customer loyalty and rewards program development Leadership/Cultural Requirements: • Cultural fit is crucial – Strong desire to make people feel better and live our brand ethos is a must. • A “team first” attitude, collaborative mindset and openness to feedback is a must. • Contribute to a positive, can-do attitude. • Seek growth and learning opportunities. Self-motivated and self-directed individual. • Maintain a high level of personal responsibility and ownership. Job Type: Full Time – Exempt, Hybrid based in Braintree, MA OOFOS is an Equal Opportunity Employer. We recruit, hire, train and promote without discrimination due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law.