We are seeking a highly analytical and results-focused Senior Manager - Performance to lead digital performance marketing for a high-profile destination marketing client. The ideal candidate will oversee the planning, execution, and optimization of multi-channel performance campaigns, ensuring they deliver measurable impact and align with the client’s strategic objectives. They will be adept at connecting business goals with digital performance KPIs, translating data into actionable strategies, and driving continual improvement in campaign efficiency and ROI. This role requires deep expertise in performance marketing platforms, analytics, and attribution, as well as a sharp understanding of audience targeting, bidding strategies, and conversion optimization. The successful candidate will pair technical excellence with strategic vision, leading a team to deliver data-driven solutions that fuel business growth. They must also be a persuasive communicator, capable of telling a clear performance story through insights and results to both clients and internal stakeholders. Performance Strategy & Media Planning • Define overarching paid‑media strategies that tie into business goals (direct bookings, upsell of ancillaries, loyalty enrolment) and seasonal demand patterns • Build media plans across search (branded, generic), display, social, video and programmatic channels, ensuring full-funnel coverage from awareness through conversion • Budget management & forecasting • Own a six‑ to seven‑figure annual paid‑media budget: allocate spend by channel, geography, device and customer segment • Develop quarterly and annual forecasts, monitor pacing against targets, and recommend adjustments to maximize ROI and minimize waste Campaign Execution & Optimization • Oversee campaign setup, including keyword research, audience segmentation, creative/copy testing, bid strategies and landing‑page alignment • Leverage bid‑automation tools and rules (e.g. portfolio bidding, rule‑based bid management) to hit CPA/ROAS goals • Continuously A/B‑test ad formats, messages and audience parameters; surface learnings and scale winning variants rapidly Data Analysis & Attribution • Utilize GA4, attribution platforms and internal BI tools to build holistic performance dashboards • Design and refine multi‑touch attribution models to understand true channel contribution, incrementality and lifetime value impacts • Translate data into actionable insights—identify high‑value markets, emerging customer behaviors and opportunities for optimization Executive Communication & Reporting • Present monthly and quarterly performance reviews to senior leadership, highlighting wins, challenges and recommended strategic pivots • Build executive‑ready decks that tie paid‑media results to revenue impact, customer acquisition costs and longer‑term lifetime value Cross‑Functional Collaboration • Partner closely with e-commerce/product teams to ensure seamless booking flows and post‑click experiences • Coordinate with Brand Marketing on creative themes, channel overlaps and unified messaging—avoid cannibalization between brand and performance budgets • Liaise with CRM and retention squads to integrate paid‑media audiences into loyalty and email programs • Team Leadership & Development • Mentor and guide junior performance managers, performance execs, analysts—conduct regular 1:1s, training sessions and performance reviews • Establish standard operating procedures, share best practices and foster a culture of data‑driven experimentation Innovation & Emerging Channels • Monitor industry trends (e.g., AI‑powered bidding, shoppable ads, connected TV) and evaluate pilots of new formats or platforms in line with ecommerce objectives • Recommend technology investments—bid management tools, data‑management platforms (DMP), ad verification services • Ensure all campaigns adhere to regional advertising regulations (e.g., GDPR, ePrivacy, CCP regulations) and brand guidelines • Implement brand‑safety and fraud‑prevention measures, partner with verification vendors where needed