Job Description About the Company 6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brandssuch as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & ofline shopping with online browsing & smart fitting rooms. Role Overview: As a Senior Product Manager – Marketing & Pre-Order Funnel, you will own and optimize the customer journey from landing to conversion. This includes marketing tech integrations, landing pages, campaign-driven funnels, product drops, and pre-order experience related feature development. You’ll work cross-functionally with product design, marketing, AI/data science team, engineering, and data teams to build impactful experiences that drive traffic, engagement, and conversion before cart. Key Responsibilities: • Own the marketing & pre-order funnel roadmap: Define and prioritize features and experiments to drive traffic and pre-order conversions. • Partner closely with growth marketing on campaign integrations, personalized landing pages, A/B tests, referral features. • Drive product discovery by deeply understanding customer behavior, using insights from analytics, heatmaps, surveys, and qualitative feedback. • Develop pre-order and drop experiences • Collaborate with engineering and design to define requirements, wireframes, user stories, and timelines. • Work with data science/analytics to build and maintain dashboards, track KPIs (CTR, CVR, CAC, LTV), and iterate based on performance. • Evaluate and implement martech tools: email/SMS integration, attribution modeling, and product recommendation systems. • Partner with CRM and performance marketing teams to improve the top-of-funnel effectiveness and increase ROI on paid and organic efforts. • Champion SEO/SEM, social commerce, and content-driven landing page strategies with measurable outcomes. • Own experiments and hypothesis-driven development across the pre-order and marketing journey. Qualifications: • 4+ years of product management experience, ideally in consumer tech, fashion, or e-commerce. • Strong understanding of growth funnels, conversion optimization, and performance marketing levers. • Experience with tools like Segment, Amplitude, Braze, Google Analytics, Mixpanel, VWO/Optimizely. • Familiarity with pre-order, drops, loyalty, waitlist, and limited-edition sales models. • Ability to work with cross-functional stakeholders and communicate vision clearly. • Comfort working in fast-paced, data-driven environments with agile teams. • Bonus: Experience with Magento, headless commerce, or marketplace models. KPIs You’ll Influence: • Landing page conversion rate • Pre-order conversion rate • Bounce rate & time-on-site • Marketing ROI • Lead to purchase journey time Benefits: • Full-time role • Company employee discounts across all brands • Medical & health insurance • Collaborative work environment • Good vibes work culture.