Summary /Objective TYR Sport is looking for a Senior Marketing Manager who thrives in the middle of the action—leading campaign execution, creative production, retail activations, and digital content creation with confidence, urgency, and precision. You’ll manage and motivate a team across social, video, influencer marketing, partnerships, and community. Your job is to turn strategy into high-performing campaigns that deliver results, move product, and build the brand. This is a high-accountability role– you must be able to lead a cross-functional team toward creative and operational excellence. Responsibilities Leadership & Strategy • Own cross-functional project management and marketing calendars to ensure accuracy, consistency and timely delivery across all consumer touchpoints. • Drive 360° campaign execution across ecommerce, retail, social, events, and athlete/influencer content. • Translate brand strategy and product positioning into clear briefs and deliverables for creative and content teams. • Drive prioritization, resource allocation, and process development for scalable team workflows. Team Leadership & Workflow Optimization • Manage, coach, and develop marketing team—ensure clarity, accountability, and performance. • Build systems, tools, and processes that streamline workflows and increase output without sacrificing quality. • Serve as the go-to cross-functional leader for marketing delivery—working seamlessly with ecommerce, product, retail, and partnerships. Creative Direction & Content Production • Lead the planning, execution, and post-production of high-quality video and photo shoots for Ecommerce, product launches and athlete campaigns. • Collaborate closely with the Creative Manager to ensure brand-aligned visual storytelling and high production value. • Evaluate and help refine copywriting, design, and creative output across channels to maintain a cohesive brand voice. • Own the asset pipeline from idea to execution—product pages, paid ads, organic social, retail signage, email creative, and more. Retail & Experiential Marketing • Partner with Sales Ops and Retail to elevate the in-store experience—from product storytelling to display strategy to launch activations. • Deliver campaign consistency across DTC and wholesale partners. Digital & Ecommerce Marketing • Work closely with the Marketing & Ecommerce Managers to ensure campaigns are fully integrated across digital platforms (Meta, Google, Klaviyo, etc.). • Guide landing page and PDP content, product storytelling, and creative testing strategies to support traffic and conversion goals. • Help optimize the consumer journey across paid, email, SMS, and web to support sales Influencer, Athlete, and Community Marketing • Support partnerships and community teams in executing high-leverage UGC, athlete content, and influencer deliverables. • Turn organic content into brand-building, product-selling assets. Qualifications • 6–8 years of experience in marketing, ideally in performance footwear/apparel, fitness, or consumer products. • Proven leadership experience managing and mentoring high-functioning, creative teams. • Strong understanding of content production, retail merchandising, digital marketing, and community activation. • Highly organized with exceptional project management and communication skills. • Experience with ecommerce platforms (Magento/Shopify), Klaviyo, Meta/Google Ads, and creative production tools is a plus. • Background or passion for fitness, training, or athletics is highly desirable. • Energetic, curious, and excited to continuously learn in a fast-paced, evolving marketing landscape.