Who We Are Woof is building the next great American pet brand - bringing new life to the industry through elegant, intuitive product design. Proudly recognized among America’s fastest growing CPG companies, Woof is reinventing stagnant sectors to solve real problems for pets and their people. This is evidenced by our three award-winning product ecosystems - The Pupsicle, BullySafe and Bite n’ Brush - all revolutionizing dog care by providing wellness solutions in a fun and engaging way. Today, we are experiencing extremely rapid growth, and as such we’re seeking experienced people to take the company to the next level. If you’re passionate about meaningful work, have a bias towards action, and love dogs as much as we do we’d love to have you on our team. The Opportunity Woof is seeking a Senior Marketplace Ads Analyst specializing in the analysis of ad campaigns across marketplaces such as Amazon, Chewy, Walmart, and TikTok. This role involves leading and executing ad strategies across e-commerce marketplaces and requires expertise in digital advertising, performance metrics, and analytics to optimize ad campaigns and drive online business growth. The ideal candidate has experience driving growth for a consumer products brand through marketplace advertising. Pet specific experience is preferred. This is a performance-based role focused on maximizing return on ad spend (ROAS, TROAS, ACOS, & TACOS) and driving growth. Responsibilities include strategic planning, overseeing ad operations, analyzing performance data, and collaborating with cross-functional teams. What You’ll Own Marketplace Advertising Strategy & Management: ● Develop, implement, and manage Amazon advertising campaigns (e.g., Sponsored Products, Sponsored Brands, Display ads, DSP). ● Conduct thorough keyword research to identify relevant keywords for new product campaigns and optimize existing for maximum impact. ● Develop and execute ad campaigns to maximize sales and profitability on Walmart, Chewy, TikTok, etc. ● Conduct competitor analysis to identify opportunities and adapt strategies accordingly. ● Manage end-to-end ad campaigns, including targeting, budgeting, and creative optimization. ● Utilize data and analytics to identify performance drivers and optimize ROAS, TACOS and other relevant metrics. ● Implement A/B testing and other strategies to improve ad effectiveness and conversion rates. ● Utilize learnings from successful campaigns and platforms to maximize efficiencies throughout the paid advertising ecosystem. Cross-Functional Collaboration: ● Partner with product, supply chain, and finance teams to align new product launch strategies with business capabilities & goals. ● Work with external ads teams to ensure consistent branding and messaging across all ad platforms. ● Coordinate with marketing, design and copywriting teams to facilitate best in class ad performance. Reporting & Analytics: ● Define KPIs and develop dashboards to track ad performance metrics across all marketplaces. ● Provide regular performance reports and insights to the executive team, with actionable recommendations for ad optimization. What You’ll Bring to the Table ● 5+ years of experience in e-commerce/digital marketing with a focus on advertising. ● At least 2-5 years of experience managing ad campaigns on Amazon, Chewy, Walmart, and/or TikTok. ● Proven track record of driving sales and profitability through marketplace advertising. ● Strong analytical skills and experience with ad analytics tools (e.g., Amazon Advertising, TikTok Ads Manager). ● Understanding of Meta, Google Analytics and marketplace analytics platforms. ● Knowledge of the latest trends and best practices in e-commerce advertising. Bonus points if you are….. ● Have worked in the pet industry ● Are a dog parent What We Offer ● Hybrid work environment (2-3 days in office) ● Flexible PTO Policy ● Comprehensive benefits package ● Employer sponsored 401K ● Annual compensation range: $80,000-$100,000 Equal Employment Opportunity Woof is proud to be an Equal Opportunity Employer. We are committed to fostering an inclusive, respectful, and productive work environment. Employment decisions at Woof are based on merit, qualifications, performance, and business needs without regard to race, color, religion, ancestry, sex, citizenship, national origin, marital, military and veteran status, age, disability, medical condition, genetic information, gender identity, gender expression, sexual orientation, family status, pregnancy, or any other characteristic protected by federal, state, or local law. Our commitment to equal opportunity applies to all aspects of employment.