This fast-growing 8-figure eCommerce brand is redefining the sleep industry with cutting-edge anti-snoring and sleep solutions, and they’re scaling fast. They’re looking for a high-performance Paid Social & YouTube Ads Specialist to lead performance across Meta, YouTube, Applovin and TikTok, as well as explore any emerging social platforms that will lead to faster growth. Before talking about platforms and CACs, this team puts culture first. ABOUT THE TEAM This is a lean, highly driven group that values: • Simplicity: They strip away what’s unnecessary to move faster and scale smarter • Customer centricity: Every decision starts with the customer experience in mind • Excellence: The standard is the top 1% - always • Integrity: Doing the right thing, especially when no one is watching • High-energy: They bring enthusiasm and passion to everything they do • Urgency: They act fast, communicate faster, and execute with intention YOUR MISSION To own and scale our YouTube and paid social channels end-to-end — from strategy to execution. You’ll ensure every creative asset reaches the right audience with the right message and landing page, tested rigorously to drive maximum performance. You'll be hands-on: launching campaigns, managing budgets in real time, scaling channels simultaneously, and anticipating creative needs before they arise. No wasted spend. No missed opportunities. Just consistent growth through smart execution. This is a full-time remote position. WHAT’S IN IT FOR YOU • High-spend ownership: Manage 8-figure monthly budgets and scale proven offers globally • Creative collaboration: Work closely with sharp creatives and funnel experts to develop messaging that resonates • Remote flexibility: Work from anywhere with a fully international and global team • Performance-based bonuses: Get rewarded for your strategies that help drive smart and scalable growth WHAT YOU’LL OWN • Plan, launch, and optimize Meta, TikTok, Applovin, and YouTube campaigns to drive scalable customer acquisition and revenue growth • Build and maintain scalable ad account structures that support fast creative and audience testing • Lead creative performance analysis: identify winning hooks, angles, and formats, and partner with creatives to iterate rapidly • Optimize for CAC, ROAS, and revenue targets while managing daily budget pacing and performance trends • Analyze performance data across attribution tools (e.g. GA4, Triple Whale) and platform dashboards to surface actionable insights • Collaborate cross-functionally with marketing, creative, and funnel teams to ensure performance alignment across the customer journey • Proactively engage with platform reps (Meta, TikTok, Google) to troubleshoot issues WHO YOU ARE • You have extensive experience in media buying with a strong portfolio of Meta, and YouTube success stories for DTC brands • You have a deep understanding of direct response and conversion-focused advertising, and know how to collaborate efficiently with the creative team • You don’t wait for data to come to you - you go after it and act on it fast, making sure you’re hitting CAC and MER goals • You have launched high volumes of ads per week and understand the necessary steps to keep things efficient • You do the right thing (even when no one’s looking) and bring a contagious energy to every interaction • You have experience working with and escalating through in-platform support • You’re excited about exploring new platforms that will continue to diversify acquisition WHAT SUCCESS LOOKS LIKE IN THE FIRST MONTH • Take full ownership of paid media channels such as Meta, TikTok, Applovin and YouTube • Gain a deep understanding of the brand’s products, target audience, and funnel structure • Learn how marketing is currently done, including the creatives, funnels, and performance structure • Begin spotting new opportunities across creatives, audiences, and campaign strategy • Communicate clearly and regularly with the broader team, bringing insights and momentum • Show urgency in reacting to issues or underperformance — you’re on top of the account daily • Be proactive about reporting, communicating and setting strategy RECRUITMENT PROCESS 1. Intro Chat: A quick intro call to understand your experience and motivations 1. Founder Interview: Meet the founder and dive deeper into the brand’s vision and roadmap 1. Strategy Task: You’ll review a current campaign and walk us through your strategic approach 1. Final Chat: We’ll align expectations, goals, and finalize the next steps