Senior Product Marketing Manager Our Mission ModeSens is an intelligent shopping assistant that enables consumers to compare prices in real-time and find precisely what they’re looking for at the best price, all in one place. Our mission is to help every consumer save time and money on every purchase by providing a seamless, one-stop shopping experience. About This Role We’re hiring our first Senior Product Marketing Manager to tell ModeSens’ story in a way that drives product adoption, clarity, and trust. This role will own how ModeSens is positioned and discovered, and work closely with product, design, partnership, and ops to shape how we message and launch features across the full user journey. This is a hands-on, end-to-end role. You’ll shape strategy and roll up your sleeves: writing copy, designing campaigns, coordinating product launches/GTM, and running experiments to test what works. What You’ll Do Product positioning & messaging • Develop clear, compelling messaging that communicates ModeSens' core value and differentiation • Define the messaging hierarchy across our surfaces (e.g. homepage, PDPs, onboarding, etc.) • Conduct lightweight user research and competitive analysis to inform positioning and GTM strategy • Collaborate with Product to shape how we talk about new features and capabilities Lifecycle management • Improve onboarding and lifecycle messaging to boost user activation and retention • Collaborate on experiments that test positioning, value props, and copy across web, app, and email, and iterate quickly based on what’s working • Own and evolve our website as a key conversion engine - optimize landing pages, messaging, flows, and SEO to grow top-of-funnel Product launches & enablement • Own the end-to-end GTM motion for product launches, from beta to public release, to ensure smooth rollout and adoption • Partner with Product and Design to ship clear in-product education (onboarding, empty states, tooltips, nudges) • Build launch briefs, email sequences, FAQs, and enablement materials Research & voice of the user • Run lightweight research to understand how users perceive ModeSens' value and features • Bring structure to product feedback by translating insights into clear messaging opportunities • Align with Support, Ops, and Partnerships to ensure we’re telling a consistent story What We’re Looking For • 4-6 years of experience in product marketing, lifecycle marketing, or growth at a consumer tech company • Past experience owning messaging, GTM, and engagement across multiple platforms (web, app, email, extension) with a proven track record • Experience running campaigns that improved activation, retention, or feature adoption • A sharp writer who can turn complex features and ideas into intuitive, engaging copy • Love operating across strategy and execution - you’re equally excited about copywriting and conversion rates • Bachelor's Degree in Marketing, Business, or a related field • Think in systems: you build repeatable assets and frameworks, not just one-offs • Thrive in fast-paced, ambiguous environments with lots of ownership • Fluent in testing, iteration, and learning from users directly • All candidates operating out of the United States and Canada are encouraged to apply Bonus Points • Experience working in a startup environment and launching new products or services from 0→1 • Experience working with fashion, e-commerce, or multi-brand marketplaces • Experience running end-to-end user research independently What we offer • Unlimited PTO - We are firm believers in work-life balance • Work from Anywhere (WFA) in the U.S. with our remote-first team • Eight (8) Paid Holidays • Medical, Dental, and Vision Insurance • 401K • Company-wide Virtual Events • Competitive Pay • Year-end Achievement Bonus, Merit Increases, and HUGE potential to level up as our company grows! ModeSens is proud to be an equal-opportunity employer and strives to accommodate qualified individuals with disabilities. We welcome diversity and are committed to cultivating an inclusive environment for all of our team members. Employees must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable