This position is posted by Jobgether on behalf of Earth Class Mail. We are currently looking for a Senior SEM Analyst in California (USA). In this high-impact role, you'll take full ownership of paid search strategies across major platforms like Google and Bing, helping drive customer acquisition and revenue growth. As a key player in a collaborative and data-driven marketing team, you'll blend analytical rigor with creative experimentation to optimize campaigns, test new ideas, and refine audience targeting. You'll work cross-functionally with product, data science, and creative teams to ensure alignment and maximize ROI. This is a remote-first opportunity with a focus in the LA Metro area. Accountabilities: • Lead the execution, optimization, and scaling of paid search campaigns across Google Ads, Bing Ads, and other search engines • Analyze performance data to derive actionable insights that improve ROI and inform broader marketing strategies • Manage campaign budgets and forecasts with precision to meet traffic, acquisition, and revenue goals • Conduct in-depth keyword, audience, and competitive research to enhance campaign targeting • Drive a continuous cycle of A/B testing across ad copy, bidding strategies, and landing pages to fuel performance improvements • Collaborate with cross-functional teams (product, marketing, creative, data science) to ensure SEM efforts align with overall business objectives • Stay informed on algorithm changes and industry best practices to keep campaigns innovative and competitive Requirements • Bachelor's degree, ideally in marketing, analytics, statistics, or a related field • 3-5 years of hands-on experience managing paid search campaigns with recent experience in both Google and Bing Ads • Demonstrated expertise in campaign execution, optimization, and performance analysis • Solid understanding of experimentation design, CRO, and A/B testing methodologies • Proficiency in Excel and structured data analysis • Strong communication skills with the ability to present findings and insights to stakeholders • Experience with SMB or consumer brands, particularly in services or legal, is a plus • Google and Bing certifications are preferred Benefits • Competitive salary range: $84,400 to $109,400 (based on location, experience, and skills) • Annual bonus and/or restricted stock units may be offered • Remote-first policy with optional collaboration in LA Metro area offices • Full suite of healthcare benefits: Medical, Dental, Vision Insurance • 401(k) plan with matching contributions • Paid Time Off (PTO) and wellness benefits • Health Savings Account (HSA) and Flexible Spending Account (FSA) • Disability insurance (short- and long-term) • Specialized wellness perks, including fertility support, mental health resources, One Medical membership, and lifestyle benefits up to $250 Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly. 🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements. 📊 It compares your profile to the job's core requirements and past success factors to determine your match score. 🎯 Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role. 🧠 When necessary, our human team may perform an additional manual review to ensure no strong profile is missed. The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once the shortlist is completed, we share it directly with the company that owns the job opening. The final decision and next steps (such as interviews or additional assessments) are then made by their internal hiring team. Thank you for your interest!