Responsibilities Kforce has a client that is seeking a Senior SEM Growth Marketer in Plano, TX. Overview: Join a fast-growing, innovative company that's redefining digital performance marketing. We're partnering directly with the hiring manager to find a strategic and data-driven Senior SEM Growth Marketer to lead and scale our paid search initiatives across Google and Bing. In this role, you'll own the strategy and execution of SEM campaigns, collaborate cross-functionally with Product, SEO, and BI teams, and leverage analytics to drive sustainable, profitable growth. If you thrive in fast-paced environments and have a passion for performance marketing, we want to hear from you. This position is hybrid remote. Responsibilities: • Manage and optimize paid search campaigns across Google Ads and Bing Ads • Build and refine campaign structures, ad groups, keywords, and creatives • Drive performance across domestic and international markets (English and multilingual) • Analyze search data and internal metrics to identify trends and maximize ROI • Run A/B and multivariate tests to improve conversion rates • Launch localized campaigns in new markets • Collaborate with Product and Engineering on landing page optimization and quality score improvements Requirements • Bachelor's degree or equivalent experience • At least 5+ years of hands-on SEM experience (Google, Bing) • Proven success managing and scaling paid search campaigns • Proficiency with bulk tools (Google Ads Editor, Microsoft Advertising Editor) • Expertise in bidding platforms (Google Smart Bidding, Kenshoo, etc.) • Advanced spreadsheet skills (pivot tables, vlookups) • Strong analytical mindset and experience with tools like Google Analytics or Mixpanel • Detail-oriented, adaptable, and a self-starter with an entrepreneurial spirit Bonus Points • Experience in startups or early-stage companies • Experience managing complex advertising accounts • Background in travel or hospitality • Familiarity with search experience products • Knowledge of marketing attribution modeling The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future. We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave. Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. By clicking “Apply Today” you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.