PLEASE READ: As part of the applicant process, we ask that you complete a Culture Index personality assessment. It is a brief survey, and will take you between 5-15 minutes to complete. Your application will not be reviewed if you do not complete this step: https://go.cultureindex.com/p/T2z4yEfXVBBTJO2S4Rxx (if you run into trouble, you should be able to copy and paste the link) We are seeking a SEO & Content Specialist to join our fast-paced Marketing and eCommerce team. This role blends compelling content creation with data-driven SEO strategies to drive traffic, enhance brand visibility, and optimize the user experience across all our D2C websites. The ideal candidate is a strong writer and editor with deep knowledge of SEO best practices and a passion for creating content that performs. You’ll work cross-functionally with creative, eCommerce, and brand teams to support brand storytelling, eCommerce growth, and SEO performance across our owned and retailer websites and platforms. Key Responsibilities: SEO Strategy & Execution • Perform comprehensive keyword research and competitive analysis to guide content strategy. • Implement on-page SEO across all web content, including metadata, internal linking, and mobile optimization. • Partner with developers and UX teams to influence technical SEO improvements and site architecture. • Lead PDP optimization initiatives to support eCommerce goals. • Develop and test CRO strategies through A/B testing and content experiments. • Build and execute backlink outreach strategies to increase domain authority. • Leverage AI tools to streamline content creation, optimize for search intent, and enhance keyword research and competitive analysis. • Monitor performance metrics using Google Analytics, Search Console, and SEO tools (e.g., SEMrush, Ahrefs), and provide actionable insights and reporting. Content Creation & Brand Messaging • Write, edit, and optimize engaging copy for blogs, landing pages, product detail pages (PDPs), press releases, and general website content. • Manage and maintain consistent brand voice across all written assets. • Lead the content review process, including proofreading and editing your own and others’ work for clarity, grammar, and consistency. • Conduct industry and competitor research to inform relevant and timely content topics. • Research industry trends and consumer behavior to inform content development. Who You Are: • 2+ years of experience in SEO (preferably in eCommerce or consumer brands), content creation, or copywriting. • Proven track record of driving traffic and engagement through SEO-focused content. • Solid understanding of on-page and technical SEO principles. • Experience using SEO and analytics tools (e.g., Google Analytics, Ahrefs, Screaming Frog, SEMrush). • Working knowledge of CRO and A/B testing methodologies. • Strong editorial skills with a keen eye for grammar, tone, and accuracy. • Strong organizational skills and ability to manage multiple content projects in a fast-paced environment. Why Join Us? • Medical, Dental, Vision insurance available day one • Paid time off including vacation and paid holidays • 401(k) with company match • Tuition Reimbursement • Exciting, growth oriented culture Reporting to: Director of Digital Marketing Location: Anywhere in the US, but able to support a team who mostly works on EST. This is a fully remote position.