About us Located in Milton Keynes, F&F Stores is a rapidly expanding E-commerce business that thrives on bringing licensed products from beloved brands like Disney, Marvel, Minecraft and iconic football clubs directly to your doorstep. Our high-quality products include a wide range for the whole family, from toys and fashion to home accessories and beauty items, found on popular E-commerce marketplaces and our own e-commerce website. Location: Office-based, in Milton Keynes Contract: Full-time, Permanent Salary: Up to £28,000 Additional languages are a plus (German, Spanish, Italian, French) Role Overview: We are seeking a talented SEO & Copywriting Specialist to create high-quality, optimised, and customer-focused content. This role combines a deep understanding of the EU market with the ability to craft engaging product listings, marketing materials, and advertising copy. It also requires strong SEO knowledge and audience-focused creativity to drive organic traffic, improve search engine rankings, and deliver valuable, impactful content. As a key player on our team, you’ll ensure our product listings stand out on Amazon, driving conversions and maximising visibility while maintaining consistency with our brand identity. Key Responsibilities: • Write and optimise Amazon product listings for a high volume of SKUs, including titles, bullet points, descriptions, and back-end keywords. • Responsible for creatively optimising content through the use of AI • Conduct in-depth research to understand product features, benefits, and target audiences, translating complex details into clear, customer-friendly copy. • Use tools like Helium10 to conduct thorough keyword research to identify opportunities based on search trends and user intent to implement PPC best practices to improve product discoverability and ranking. • Ensure content is optimised for targeted keywords and phrases to improve search engine rankings and high conversion rates • Integrate keywords naturally into content without compromising readability or flow. • Collaborate with the PPC team and other departments to ensure cohesive and effective messaging, as well as correct product information • Analyse performance metrics and customer feedback to refine and improve copy. • Keep up-to-date with the latest SEO trends, algorithm changes, and content marketing techniques • Stay informed about EU consumer trends, seasonal preferences, and competitor strategies. Requirements • Minimum 2+ years of experience in SEO, copywriting, or digital marketing. • Exceptional written communication skills with impeccable spelling and grammar • Ability to creatively leverage AI for content optimisation • Analytical mindset with an aptitude for data analysis • Logical and proactive problem-solving skills • Adaptable and quick to learn new tools and processes • Goal-oriented, independent, and flexible, able to thrive in a fast-paced environment Desirable Skills: • Experience working with Amazon or similar e-commerce platforms. • Familiarity with tools like Helium 10 or similar Amazon optimisation tools. • Portfolio showcasing successful Amazon product listings and marketing campaigns. Desirable Deliverables: • Organic traffic growth. • Improved keyword rankings. • Drive organic sales Benefits: • Casual dress • On-site parking • Regular social events including summer & end of year parties. • Spontaneous employee well-being treats • An Amazon Birthday voucher • Vouchers at Christmas to shop with F&F • Staff Purchases • NEST Pension • Private medical insurance with Vitality health with various benefits including discounts on a gym membership.