OverviewWe are seeking a detail-oriented and results-driven SEO, Google Ads, Meta Marketing Specialist to join our team. The ideal candidate will possess a strong understanding of search engine optimization (SEO) strategies and techniques to enhance our online presence, drive organic traffic, and improve conversion rates. This role requires proficiency in various SEO tools and analytics platforms, as well as experience with content management systems and digital marketing practices. Duties Conduct comprehensive keyword research to identify opportunities for content optimization and growth. Optimize website content, including metadata, headings, and images, to improve search engine rankings. Implement conversion optimization strategies to enhance user experience and increase lead generation. Manage link building initiatives to enhance domain authority and improve search visibility. Utilize Google Analytics, Adobe Analytics, and other web analytics tools to track performance metrics and generate actionable insights. Collaborate with content creators to develop SEO-friendly content that aligns with digital marketing goals. Monitor website performance using Google Search Console and Google Tag Manager to identify issues and implement solutions. Stay updated on the latest SEO trends, algorithm changes, and best practices in the industry. Analyze competitors’ strategies to identify gaps and opportunities for improvement in our approach. Assist in managing social media campaigns that complement SEO efforts. Requirements Proven experience in SEO with a strong understanding of search engines and ranking algorithms. Proficiency in using SEO tools such as SEMrush, Moz, or Ahrefs for analysis and reporting. Familiarity with HTML, CSS, JavaScript, and WordPress for effective website management. Strong analytical skills with experience in web analytics platforms like Google Analytics and Adobe Analytics. Knowledge of e-commerce platforms and best practices for optimizing product pages. Experience with content management systems (CMS) for publishing optimized content. Ability to perform thorough competitor analysis and market research. Excellent communication skills for collaborating with team members across departments. A proactive approach to problem-solving with a keen eye for detail. Understanding of social media management principles as they relate to SEO strategies. Join us in this exciting opportunity to make a significant impact on our online presence while growing your career in the ever-evolving field of digital marketing! Job Types: Part-time, Contract Pay: $28.52 - $34.35 per hour Expected hours: 10 – 30 per week Benefits: Flexible schedule Work Location: Hybrid remote in Baton Rouge, LA 70816