Reporting to SHE Media’s Audience Development Director, the Social Media Manager isresponsible for overseeing the social media strategy and execution of SHE Media’s parenting brand, SheKnows, and shopping site, StyleCaster. As a member of our New York City-based editorial team, the Social Media Manager will work closely with the site leads, designer, and video team across both brands to create social-first content across all of SheKnows and STYLECASTER’s platforms, with an emphasis on Meta and TikTok. This person should be passionate about parenting, shopping, and pop culture, and share a journalist’s sensibility for packaging content and crafting copy that engages our audiences, builds community and drives traffic back to our sites as well as converts shopping purchases within social platforms. The role will also work closely with SheKnows’ Teen Council, developing trend-based content featuring our Gen Z teens’ perspectives. The ideal candidate will be self-motivated, collaborative, and passionate about creating best-in-class content and community for our primarily female audiences of parents and trend enthusiasts. This person should have a strong background in social media and women’s lifestyle and parenting content creation. She/he must have excellent communication skills, an obsession with performance metrics, and the ability to build and maintain relationships with external contributors. Responsibilities • Implement the strategy for both brands’ social channels, including Instagram, Facebook, LinkedIn, Threads, What’sApp, TikTok and Pinterest, plus new and emerging platforms • Grow the brands’ followings and social imprint across all channels while creating and maintaining unique social identities that suit each platform and brand • Craft strategic plans to promote original editorial content such as digital issues, covers, celebrity interviews, Teen Council content, and other exclusives • Develop a social commerce strategy for SheKnows and StyleCaster that drives affiliate revenue • Collaborate with the Audience Development Director and SheKnows and STYLECASTER editors to optimize editorial content for social — from topics and headlines to image sourcing and design and educate the team on best practices for social optimization • Collect, analyze, and report on social media and traffic data on a regular basis • Manage StyleCaster’s daily newsletter • Work closely with the editors to ideate and execute social-first franchises • Manage social coverage of live events across all social platforms • Represent the brands in the market to capture and create original content for our social channels Requirements • 3-5 years of experience in social media, ideally from an editorial perspective, as well as a successful track record of managing big social accounts across different platforms • Experience using social media management and analytics tools (Sprinklr, Later, Google Analytics, CrowdTangle, etc) to grow and maintain social followings • Availability to work some nights and weekends to cover awards shows and live events • Exceptional communication and collaboration skills • Ability to change direction and operate in a fast-paced environment • Ability to work self-sufficiently and be proactive As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture. Typical Salary: 80K-90K. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If you have more or less experience than specified on this job posting, please apply and list your salary expectations. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors). It’s All About You… At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you. About SHE Media SHE Media is a mission-driven media company created by and for women reaching 80 million unique visitors per month (ComScore, January 2021). SHE Media publishes inspiring and informative lifestyle content ranging from food and family to health, career and entertainment. Our content is curated from thousands of diverse sources, creating a living tapestry of the joy, the messy and the magical moments that embody our lives. Through our flagship editorial sites and our proprietary SHE Media Collective of hand-picked publishers and top lifestyle creators, we produce digital and live media content that connects and inspires millions of people. SHE Media encompasses a family of leading media properties and a network of premium publishers and independent content creators. In addition to our flagship editorial sites, SheKnows , StyleCaster , Flow Space and Soaps , SHE Media’s Collective represents a community of 1,500 independent publishers and 20,000+ social content creators, providing the foundation for a scalable, sustainable economic model for entrepreneurs and small businesses. As part of Penske Media Corporation (PMC), SHE Media is based in New York, with offices in Los Angeles. Follow SHE Media on Facebook , Twitter , Instagram and LinkedIn . About PMC: Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate audience of over 300 million globally. Since 2004, PMC has been a pioneer in digital media reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Variety, Rolling Stone, The Hollywood Reporter, Billboard, Dick Clark Productions, WWD, SHE Media, Robb Report, Deadline, TVLine, Sportico, BGR, ARTnews, Fairchild Media, Vibe, IndieWire, Artforum, Gold Derby, and Luminate, the premier data and analytics company. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. In addition, PMC owns several vital cultural events such as SXSW, LA3C, and Latin Music Week. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. PMC is committed to fostering a working environment that is inclusive and responsible, where we value a company culture built on all backgrounds, voices, and experiences. For more information on the company, please visit www.PMC.com