MK Aesthetics is a luxury medspa in Minnetonka, MN. We’re looking for a conversion-minded builder who can (1) make improvements to our Shopify site and (2) design high-converting landing pages/funnels inside HighLevel (fka GoHighLevel) with CRM automations. Scope & Responsibilities • Shopify (theme + CRO) • Implement design/content updates (Liquid/sections, HTML/CSS/JS). • Improve site speed and mobile UX; fix layout issues. • Add or optimize apps/integrations (analytics, forms, payments, reviews). • Set up tracking (GA4, Meta Pixel) and basic conversion events. • HighLevel Funnels & CRM • Build landing pages/funnels for specific offers (lead gen + bookings). • Configure forms, calendars, pipelines, workflows, and triggers. • Set up email/SMS sequences for lead nurture and cart/booking recovery. • Run A/B tests and report on results. • Reporting • Establish simple dashboards; provide weekly snapshots of funnel KPIs. Must-Have Experience • Proven Shopify dev (theme edits in Liquid, Sections 2.0, speed optimization). • HighLevel power user: funnels/pages, workflows, calendars, pipelines. • Solid grasp of CRO: headline/hooks, social proof, offer structure, form UX. • Analytics: GA4 events, UTM discipline, Meta Pixel basics. • Portfolio that includes both: Shopify stores and HighLevel funnels. Nice-to-Haves • Medspa/aesthetics or healthcare DTC experience. • Copy chops for landing pages and SMS/email flows. • Light design skills (Figma or similar). • Zapier/Make integrations, schema/SEO basics. Deliverables (initial 4–6 weeks) 1. Audit with prioritized punch-list for Shopify + one key funnel. 1. Implement top 5–8 CRO fixes on Shopify (including speed + mobile). 1. Launch 1–2 HighLevel funnels (landing page + form/calendar + workflows). 1. Set up tracking for lead/source attribution and a simple KPI dashboard. Engagement Details • Contract: Project-based with option to extend monthly. • Location: Remote; 3–4 hrs overlap with Central Time preferred. • Comp: Please propose fixed-fee for the initial scope + hourly for ad-hoc (include your range). • Start: ASAP/ TBD How to Apply (please include) 1. 2 Shopify examples you directly worked on (what changed + impact). 1. 2 Go High Level funnel examples (screens or share links) + brief results. 1. A short note on your CRO approach for lead gen/bookings. 1. Your availability over the next 6 weeks.