Social Media & Influencer Marketing Manager • Must live in the TRI-STATE Area • Job Summary: Topix Skin Health is seeking a dynamic and creative Social Media & Influencer Marketing Manager to lead the social media strategy and influencer marketing efforts for our DERMA E and thinksun brands. The ideal candidate will have a passion for beauty and skincare, a deep understanding of social media trends, and a proven track record of building brand awareness through influencer partnerships and innovative digital marketing campaigns. Key Responsibilities: 1. Social Media Management: • In conjunction with the Sr. Manager: o develop, implement, and manage social media strategies across multiple platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, etc.) for DERMA E and thinksun. o Create and curate engaging, on-brand content (posts, stories, videos, etc.) that resonates with the target audience and drives engagement. • Manage the thinksun content calendars to ensure timely execution of campaigns, promotions, and product launches. • Monitor, analyze, and report on key performance metrics (KPIs) for thinksun such as follower growth, engagement rates, website traffic, and conversions. • Stay up-to-date with social media trends, platform changes, and industry best practices to ensure the company’s strategy remains cutting-edge. 1. Influencer Marketing & Partnerships: • Manage box sends & gifting strategy for all influencers for DERMA E & thinksun • Track KPIs and monitor social response for gifting/box sends • Facilitate working with warehouse on timely send outs 1. Content Strategy & Creative Direction: • Collaborate with the creative team to develop visually compelling, high-quality content that aligns with brand aesthetics and messaging. • Coordinate photo and video shoots for social media, ensuring all content highlights product features and skincare benefits. • Develop social-first campaigns that drive awareness, education, and sales conversions. 1. Community Management & Engagement: • Manage the community manager consultants to: o Foster an engaged and loyal online community by responding to comments, messages, and mentions in a timely and personable manner. o Monitor customer sentiment, feedback, and reviews on social media, providing insights to internal teams to improve the customer experience. o Organize and manage online events, giveaways, and collaborations that generate excitement and increase brand visibility. 1. Cross-Functional Collaboration: • Work closely with the marketing, e-commerce, and product teams to ensure social media strategies align with broader marketing initiatives. • Collaborate with teams to integrate influencer and organic content into advertising campaigns. • Support key retail partnerships by developing social media content and influencer activations that drive traffic and sales. Requirements: • Bachelor’s degree in Marketing, Communications, or a related field. • 2+ years of experience in social media and influencer marketing, preferably in the beauty or skincare industry. • Strong understanding of the social media landscape, including platform-specific trends, best practices, and analytics tools. • Proven experience managing multiple social media accounts and developing cross-platform strategies for different brands. • Established network of influencer contacts in the beauty/skincare space. • Creative mindset with the ability to think outside the box and adapt to changing trends quickly. • Excellent communication, negotiation, and organizational skills. Self-starter, comfortable in an evolving, fast-paced office environment • Experience using social media management tools (e.g., Hootsuite, Later) and analytics platforms (e.g., Google Analytics, Sprout Social). • Ability to work in a fast-paced environment and manage multiple projects simultaneously.