【Job Responsibilities】 【Job Requirements】 We’re looking for a strategic and creative Social Media and Influencer Marketing Manager to lead our presence across key platforms and drive impactful influencer partnerships. This role will shape how our brand shows up online, combining channel ownership, creator strategy, and content coordination. Key Responsibilities: Own and grow our official social media channels, including TikTok, Meta (Instagram & Facebook), and YouTube. Develop and execute influencer marketing strategies to drive brand awareness, engagement, and conversion across European markets. Identify, onboard, and manage creators and KOLs, ensuring alignment with brand values and campaign objectives. Create campaign briefs and content guidelines that drive consistent, high-performing content. Develop a centralised content calendar across platforms and markets, working closely with design and creative teams. Monitor trends and competitor activity to spot opportunities for innovative influencer collaborations and content strategies. Track and analyse performance across influencer and social media campaigns, using data to optimise and report ROI. Align strategies and execution with internal business partners and regional teams, ensuring cohesive brand storytelling. Qualifications: Proven experience in influencer marketing and social media management, ideally within an eCommerce or consumer brand environment. Strong understanding of social platforms (TikTok, Instagram, YouTube etc) and influencer ecosystems. Strong copywriting, briefing, and storytelling skills with an eye for what performs well across platforms. Exceptional relationship-building and communication skills. Experience with influencer tools and analytics platforms. Analytical mindset with the ability to interpret data and optimise campaign performance. Creative thinker with an eye for trend-spotting and innovative content. Ability to manage multiple projects and stakeholders in a fast-paced environment. What We Offer: The exciting opportunity to shape category strategies and contribute to the growth of a new and dynamic e-commerce business. A diverse, inclusive work environment, where you can make a significant impact on JD.com's regional presence. A competitive salary and benefits package, including health insurance, pension, and performance bonuses. JD.com is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. 【About JD.com】 JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers. 【Our International Business】 We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, and many others, reaching customers in every corner of the world. 【European Omni-channel Retail Brand “Ochama”】 Ochama is an innovative B2C omni-channel retailer that leverages state-of-the-art retail and supply chain solutions to offer a comprehensive, full-category assortment of both top-rated and budget-friendly products at the best prices. As a subsidiary of JD.com, ochama utilizes advanced supply chain technologies and automated warehouses to redefine the shopping landscape. Our slogan, “Shopping made simple,” perfectly captures our mission. We are dedicated to fulfilling all our customers' needs and providing a shopping experience that is not only easy and convenient but also enjoyable and fun.