A bit about Health & Happiness At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages. Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family. Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada What this means for you The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily. Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work. Your role within the team We are seeking an experienced Senior Social Media Manager to lead the strategy, execution, and growth of our social media presence across the pet category. This role is perfect for someone who is both a strategic thinker and a hands-on creator, with a passion for pets, digital culture, and storytelling. You’ll be responsible for driving brand awareness, community engagement, and measurable business impact through innovative social campaigns. Duties and responsibilities • Develop and execute a holistic social media strategy tailored to the pet category that aligns with overall brand and business objectives. • Identify and capitalize on emerging social trends, platforms, and technologies to keep the brand at the forefront of digital engagement. • Set KPIs, track performance, and optimize campaigns to ensure measurable impact on engagement, brand affinity, and sales. • Support the creation of high-quality, platform-specific content (static, video, UGC, live, stories, etc.) that resonates with pet owners and enthusiasts. • Manage social communities and UGC amplification to build credibility and authenticity within the pet community • Collaborate with influencer/creator manager and cultivate strong relationships with the online pet-loving community through thoughtful interactions and timely responses. • Manage crisis communication and reputation management on social platforms as needed. • Work cross-functionally with Brand, Product, E-commerce, and Customer Service teams to ensure social media supports key launches, promotions, and storytelling moments. • Partner with performance marketing teams to integrate organic and paid social efforts, maximizing reach and ROI. • Leverage analytics tools to deliver insights on campaign performance, audience growth, and content effectiveness. • Translate data into actionable recommendations for leadership and cross-functional partners. • Conduct competitive and industry benchmarking to ensure the brand stays ahead in the pet space. Desired Skills and Experience • 5+ years of progressive social media management experience • Proven track record of managing social media for consumer brands. • Deep understanding of major social platforms (Instagram, TikTok, YouTube, Facebook, X, Pinterest) and emerging channels. • Strong creative instincts with experience briefing and collaborating with content creators and production teams. • Excellent writing, editing, and storytelling skills tailored to digital and social audiences. • Demonstrated ability to analyze metrics, extract insights, and pivot strategy accordingly. • Experience managing influencer partnerships and social campaigns with measurable impact. • Exceptional communication and interpersonal skills. • Ability to work collaboratively in a fast-paced environment. • Strong relationship building skills, including the ability to work with all functions and teams • Genuine ambition to succeed and resilient personality with a strong work ethic • Highly organized and able to prioritize workload effectively • Logical and proactive in their approach to work • Self-starter who thrives in team environment and autonomous working • Able to effectively influence, negotiate with internal and external stakeholders • Creative and unorthodox thinker, able to push projects forward in an unstructured environment • Ability to adapt strategies, plans and thrive in an ambiguous environment • Acts with confidence and poise • Self-motivated with a growth mindset • Results driven Local employees will be required to come into the office 3 days/ week. Non-local employees will be required to travel up to 25% At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.