About Ovative Group Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success. How do we do it? Our proprietary MarTech platform, EMRge helps businesses transform marketing into a driver of sustainable growth. Powered by Enterprise Marketing Return (EMR), our differentiated approach to holistic media buying, planning, and measurement, EMRge is the first MarTech platform to measure businesses holistically. We're all about raising the bar every day, and it shows. Our work has been recognized by organizations like Digiday, Google, Inc. 5000, USA Today, and Search Engine Land. About The Role Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes and overlook the influence that their websites and apps have on the effectiveness of their paid media. Our approach to Digital Experience Optimization at Ovative Group can’t be found anywhere else. We relentlessly grow Marketing ROI by creating seamless digital experiences that make it easy and exciting for customers to convert. Our clients are household names that span multiple industries, including retail, healthcare, telecommunications, and hospitality. The Ovative Group Senior Analyst, Digital Experience Optimization position is an opportunity for an experienced candidate to take on a leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate is innately curious, demonstrates great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will be pivotal in helping Ovative continue our journey toward scaling media effectiveness to achieve true enterprise impact. Responsibilities Of a Sr. Analyst, Digital Experience Optimization • Cross-functional strategy & thought leadership: • Act as a subject matter expert for website/app optimization & analytics strategies by staying ahead of emerging digital experience and AI trends, continually evolving Ovative’s approach to best practices, vetting and partnering with new technology partners, and managing execution of digital transformation initiatives • Identify and develop use cases for leveraging AI in our work to generate greater impact and drive efficiency • Partner cross-functionally with in-house and client marketers to connect the dots across media channels, measurement tools, and user experience, building cohesive strategies that span customer acquisition to conversion and loyalty • Communicate and drive opportunities where optimizations will amplify paid media performance • Optimization performance management & execution: • Heavy data analysis of conversion rate optimization (CRO) program performance spanning websites and apps • Manage A/B and multivariate testing and personalization programs from idea to execution including management of creative & development processes and execution of tests within digital A/B testing tools • Perform qualitative and quantitative analysis of digital customer behavior on clients’ websites and apps to identify insights and opportunities for optimization & testing; assess business objectives, research competition and develop materials to support recommendations • Assess clients’ digital analytics tagging and data quality; provide recommendations for analytics enhancements to improve ability to make key business decisions • Draw insights from multiple data sources to provide actionable insights and recommendations to clients • Translate analyses into clearly communicated insights via slides, documents, presentations and emails to the client • Client relationship management: • Partner directly with client stakeholders to understand their business objectives and advise on digital experience strategies to achieve goals • Lead development and delivery of client-facing solutions by: • Clearly defining program objectives, tactics and KPIs • Crafting and delivering impactful client communication via email, PowerPoint, and verbal mediums • Building project roadmaps for clients and leading tactical planning and execution • Effectively manage & grow client relationships and establish trust and credibility • Strive to be the best interaction of the clients’ day • Team leadership and employee development: • Manage work independently with initial direction from leadership • Regularly speak up, ask questions and express your POV • Help train and onboard new Ovative team members • Foster a culture of open communication and 360-degree feedback Requirements • 3+ years of experience in digital marketing and analytics, site/app product development, site/app experimentation, conversion rate optimization, or related field • Solid analytical background demonstrating the ability to understand business problems, analyze trends, draw conclusions and make actionable recommendations utilizing Google Analytics, Adobe Analytics, or a similar platform • Proven track record of success driving growth and strong positive results within a digital business • Great communication and client management skills • Sound conceptual and analytical problem-solving skills • Exceptional attention to detail • Ability to work independently and drive efforts from start to finish • Familiarity with AI tools (ChatGPT, CoPilot, Gemini, Claude) and curiosity to explore new and innovative ways to leverage them Preferred • Digital agency experience or digital lead on the client-side • Previous experience in performance marketing, retail, eCommerce, etc. • Experience with digital A/B testing or personalization tools (Adobe Target, Optimizely, AB Tasty, VWO, etc.) • Knowledge of UX/UI best practices • Experience conducting usability tests through platforms like UserTesting Benefits Of Working At Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work. Culture: Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: • Access to all office spaces in MSP, NYC, and CHI • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams • Flexible paid vacation policy • 401k match program • Top-notch health insurance options, inclusive of same sex partners • Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs • Monthly stipend for your mobile phone and data plan • Sabbatical program • Charitable giving via our time and a financial match program • Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you!