The Senior Director, Demand Generation & Digital Marketing – Healthcare is a strategic and hands-on leader responsible for advancing digital transformation and driving measurable growth across Inmar’s Healthcare division. This role develops and executes digital marketing strategies to strengthen brand presence, generate and convert high-value leads, improve client engagement and retention, and support eCommerce and omnichannel growth. The Senior Director will oversee a team spanning paid media, SEO, content, marketing automation and technology, analytics, and social, while collaborating closely with marketing, product, analytics, and commercial stakeholders to deliver data-driven digital experiences that align with healthcare client needs. Primary Accountabilities Strategic and Analytical (40%) • Design and implement digital marketing and demand generation strategies aligned to healthcare business objectives and client segments. • Use campaign performance, analytics, and VOC insights to improve ROI and conversion outcomes. • Establish, monitor, and optimize KPIs for lead generation, website performance, funnel conversion, client retention, and engagement. Leadership and Influence (35%) • Lead, coach, and develop a high-performing digital marketing team across multiple specialties. • Partner effectively with Product, Sales, Technology, and Client Experience to ensure digital strategies support enterprise objectives. • Advocate for innovation, experimentation, and customer-first digital design while incorporating emerging tools and AI capabilities to improve efficiency and outcomes. Operational and Project Management (25%) • Oversee day-to-day execution of campaigns across SEO/SEM, email, paid media, display, and social platforms. • Ensure compliance with brand standards, industry regulations, and healthcare marketing requirements. • Manage vendor relationships, digital budgets, and Martech investments to optimize impact and scalability. Required Qualifications • Bachelor’s degree in Marketing, Communications, Business, or related field (MBA preferred). • 8+ years of progressive marketing experience, with at least 3–5 years in digital leadership roles. • Proven track record of driving B2B and B2C digital strategies with measurable results in lead generation, client acquisition, and retention. • Hands-on expertise with platforms such as Salesforce Marketing Cloud, Google Analytics, paid search and social, marketing automation, and CRM. • Experience in healthcare or other regulated industries preferred. • Demonstrated success in managing budgets, direct reports, and external agencies/partners. Preferred Qualifications • Experience with content marketing and account-based marketing (ABM). • Familiarity with HIPAA-compliant digital marketing practices. • Knowledge of UX, customer journey mapping, and conversion optimization. • Industry engagement through thought leadership or speaking opportunities in digital or healthcare marketing. Individual Competencies • Strategic Thinking: Ability to craft and operationalize digital strategies aligned with healthcare priorities. • Business Acumen: Strong grasp of how digital marketing drives pipeline growth, revenue, and client loyalty. • Communication: Ability to clearly convey performance insights and strategies across senior stakeholders. • Collaboration: Skilled at building alignment and momentum across cross-functional teams. Innovation: Continuous learner who embraces new trends, tools, and approaches to elevate digital impact. Leadership Competencies • Vision and Strategy: Shapes a clear path for digital growth within the healthcare division. • Influence: Builds stakeholder confidence through insights, storytelling, and results. • Accountability: Sets clear goals and drives consistent execution against performance metrics. • Change Leadership: Effectively leads through transformation and evolving business needs. • Coaching: Invests in team development, cultivating agility, creativity, and high performance. Inclusivity: Fosters diverse perspectives and equitable practices in digital content and team leadership. Physical Requirements • Regularly required to use hands to handle or feel objects, tools or controls, and reach with hands or arms. • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper. • Occasionally required to stand, kneel or stoop, and lift and/or move up to 25 pounds. • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus. • Frequently required to remain in a stationary position. As An Inmar Associate, You • Put clients first and consistently demonstrate a positive, proactive approach to addressing client needs and exceeding expectations. • Communicate effectively with tact and consideration and build strong, collaborative relationships across teams. • Set and meet ambitious goals with urgency, integrity, and accountability. • Operate with agility and quality to drive execution while supporting our enterprise values and growth strategy. • Prioritize safety and maintain a secure working environment At Inmar, we put people first and that means empowering our associates to thrive at every stage of life and career. Our comprehensive and competitive benefits package is thoughtfully designed to support a wide range of lifestyles and life stages. Eligible Associates Have Access To • Medical, Dental, and Vision insurance • Basic and Supplemental Life Insurance options • 401(k) retirement plans with company match • Health Spending Accounts (HSA/FSA) We Also Offer • Flexible time off and 11 paid holidays • Family-building benefits, including Maternity, Adoption, and Parental Leave • Tuition Reimbursement and certification support, reflecting our commitment to lifelong learning • Wellness and Mental Health counseling services • Concierge and work/life support resources • Adoption Assistance Reimbursement • Perks and discount programs Please note that eligibility for some benefits may depend on your job classification and length of employment. Benefits are subject to change and may be governed by specific plan or program terms. At Inmar, Compensation Reflects Our Belief In Integrity, Transparency, And The Value Of Individual Contributions. The Hiring Range For This Position Is 146,478.38 - 244,130.63 USD Annual The final offer may vary based on factors such as geographic location, job-related skills, education, certifications, work experience, and other relevant considerations. Depending on the job level and role, it may include: • Annual discretionary bonuses through our Core Company Performance Bonus Plan • Equity grants, sign-on bonuses, and other tailored incentive opportunities • Additional discretionary compensation, such as: • Growing Revenue Incentives • Corporate or VIP Bonuses • Deferred compensation opportunities The actual annualized salary offered at the time of hire will be communicated in the candidate’s offer letter. We remain committed to fairness and transparency across all locations. Where required, including for remote-eligible roles, local pay ranges are disclosed in accordance with applicable laws and regulations. We are an Equal Opportunity Employer, including disability/vets. This position is not eligible for student visa sponsorship, including F-1 OPT or CPT. Candidates must have authorization to work in the U.S. without the need for employer sponsorship now or in the future.