Skechers is seeking a strategic and data-driven Sr. CRM Manager to lead the planning, execution, and optimization of our email lifecycle program. This is a high-impact position responsible for shaping the end-to-end CRM strategy while partnering cross-functionally with creative, product, analytics, and engineering teams. Essential Job Responsibilities Strategy & Planning • Own the end-to-end planning of lifecycle email marketing campaigns, ensuring alignment with business objectives and customer needs. • Collaborate with stakeholders across Creative, Analytics, Product, and Development teams to define campaign strategy, content, and goals. • Monitor campaign KPIs (e.g., open rate, CTR, conversions, revenue, churn) and provide data-driven insights and recommendations. Project Management & Execution • Translate marketing initiatives into clear business requirements using Confluence, including user scenarios, journey logic, and platform dependencies. • Break down requests into implementation-ready Jira tickets, ensuring alignment with technical feasibility and sprint capacity. • Lead UAT (User Acceptance Testing) and provide final marketing sign-off for campaigns and enhancements. • Manage project timelines and CRM roadmaps, ensuring timely execution and delivery. Cross-Functional Coordination • Serve as the primary point of contact for questions related to journey builds, regardless of whether they are fully in SFMC or involve additional platforms (e.g. AIQ, Data Cloud). • Join grooming and sprint planning calls to align business goals with technical execution and backlog priorities. • Partner closely with the Solution Architect to assess level of effort and impact when reviewing intake requests. • Collaborate with Production Support to flag issues and monitor resolution (ticket creation handled by Prod Support team). Process & Optimization • Maintain and prioritize the Sprint Backlog (Epics/Stories) based on business value and effort. • Create and manage tasks/projects in Asana to track continuous improvements and key changes. • Drive ongoing process optimization for CRM operations to improve efficiency, scale, and results. Reporting & Analysis • Analyze CRM campaign performance and audience behavior to identify trends, insights, and opportunities. • Regularly report on lifecycle performance and identify strategies to increase engagement, conversion, and retention. Additional Responsibilities • Cross training in other roles in the department to assist when needed. • Other duties as assigned. Supervisory Responsibilities • No Job Requirements • Experience with Salesforce Marketing Cloud • Strong project management skills • Understanding of Agile methodologies and sprint planning is a plus • Proven ability to write clear and actionable business requirements and user stories • Data-driven mindset with strong analytical skills; comfort interpreting CRM metrics to inform decisions • Exceptional communication and collaboration skills; experience working across cross-functional teams • Detail-oriented with a passion for process, quality, and continuous improvement • Experience using customer data to build sophisticated segments and triggered campaigns • Familiarity with basic SQL or HTML/CSS for email • Marketing Cloud Certifications a plus • On-site presence at our Manhattan Beach office two days per week Education and Experience • Bachelor’s Degree • 7+ years of experience in CRM, lifecycle marketing, or related fields, preferably in a digital or eCommerce environment