Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We’re looking for a strategic and data-driven Sr. Manager, Site Merchandising & CRO to lead product launch execution, optimize the customer journey, and elevate site operations with a relentless focus on conversion. This role blends creative storytelling with decision-making rooted in metrics, ensuring every digital touchpoint is intentional, measurable, and impactful. What you'll get to do: • Own end-to-end product launch planning and execution across all digital storefronts, ensuring timely and flawless delivery • Assist in developing and managing site merchandising calendars aligned with brand, marketing, and product teams • Leverage analytics and performance metrics to drive merchandising strategies, improve engagement, and maximize conversion • Analyze site performance and funnel data to identify CRO opportunities and implement A/B tests and personalization strategies • Partner cross-functionally with Site Experience, E-commerce, Product, Acquisition, and Retention teams to ensure cohesive execution and alignment across customer touch points • Optimize navigation, PLP/PDP layouts, and on-site search performance in partnership with UX, analytics, and engineering • Partner with the technology team to build new capabilities that improve customer engagement and measure success through proactive event planning and robust tracking infrastructure • Maintain digital shelf integrity—including categorization, SEO best practices, naming conventions, and product attribution • Identify and implement operational improvements across site merchandising workflows, tools, and publishing processes • Coach and mentor site merchandising team members, fostering data fluency, strategic initiatives, accountability, and continuous growth Qualifications Who you are: • 10+ years of experience in digital merchandising, eCommerce operations, or related field, Apparel & Managerial experience needed. • Demonstrated ability to make data-informed decisions using metrics, testing, and performance insights • Strong background in product launch execution and site operations • Proven success in driving conversion rate improvements through site testing and merchandising enhancements • Deep understanding of eCommerce KPIs, customer journey analytics, and A/B testing frameworks • Hands-on experience with Shopify or similar commerce platforms • Familiarity with advanced search and indexing tools such as Algolia or Constructor.io • Experience with Content Management Systems, Google Analytics, and testing platforms (e.g., Optimizely, Dynamic Yield) Additional Information Our investment in you: At Vuori, we’re proud to offer the following to our employees: • Health Insurance • Savings and Retirement Plan • Employee Assistance Program • Generous Vuori Discount & Industry Perks • Paid Time Off • Wellness & Fitness benefits The salary range for this role is $137,300 per year - $176,610 per year. This role is bonus eligible. Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. All your information will be kept confidential according to EEO guidelines.