At a glance: This is a senior level position driving our digital marketing transformation while leading our Digital Strategy and supporting our Digital Media Team. This role is part of the agency’s leadership team. The SVP, Digital Marketing will have a strong performance marketing mindset and have demonstrated cross-channel strategic experience with an emphasis on optimizing the customer journey through digital connections. This role will also help to integrate our Creative and Strategy capabilities to drive a more digitally focused mindset as it relates to media, creative, data, technology, platforms, and services. The position will oversee a team of 15+ media professionals specializing in video, paid social and paid search. The location of this role can be remote, but travel and accommodating meetings in different times zones is required. What does an SVP, Digital Marketing do at Rain the Growth Agency? • Lead Digital Strategy: • Drive cross-channel strategic thinking with an emphasis on optimizing the customer journey through digital connections • Utilize technical expertise to leverage data and analytics to inform strategic decisions, optimize digital channels, and improve overall business performance • Establish clear digital performance measurements and KPIs that enable a clear connection to client objectives and strategies • Digital Marketing Transformation Oversight: • Develop and execute the organization's digital transformation strategy to drive innovation, business growth, and enhance customer experience • Stay ahead of emerging digital technologies and trends to maintain a competitive edge and foster a culture of innovation • Contribute digital media recommendations across agency and continue to drive the Digital Marketing practice areas • Guide the company through the integration of digital technologies, ensuring alignment with business goals and market trends • Team & Client Leadership: • Drive digital strategy for new business and provide senior leadership for existing client accounts • Promotes internal tools and processes like RainMAP and RainONE and identify operational efficiencies within Rain • Lead and mentor a team of digital professionals, promoting continuous learning and collaboration • Work collaboratively and functionally across Rain teams: IMI, Media Planning, Digital Media, Creative, Strategy, and Analytics What do we look for in a SVP, Digital Marketing at our agency? • 15+ years in the agency ecosystem or comparable setting • 5+ years of experience in senior level leadership roles • Demonstrated entrepreneurial mindset • Proven track record of building strategic relationships with key stakeholders and external partners • Displays strong and effective leadership skills up, down, and across teams • Ability to navigate barriers to success and work collaboratively with Rain CREW members and clients to deliver results • Strong track record of building deep client relationships • Have a willingness to go above and beyond the needs of the business including travel when necessary and some extended workdays • Proven ability to champion internal tools and processes • Effectively identify operational efficiencies within Rain and drive process improvement • Ability to work effectively across teams • Effective driver of change in a collaborative environment • Appreciation of Rain’s Core Values Why work at Rain the Growth Agency? • We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard. • Our Flexible First environment empowers us to work from where we’d like, but still connect with one another virtually and in-person when possible. • We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following: • Medical, Dental, and Vision insurance • Quarterly profit-sharing program • 401(K) plan with employer match (and immediate eligibility) • 4-6 weeks PTO • 12 paid holidays • 12-18 weeks fully-paid Family and Medical Leave • Monthly Work-From-Home allowance • Additional benefits details can be found here • Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable. • We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.