Location: Los Angeles, CA - Hybrid Reports to: Head of Marketing Employment Type: Full-Time About Us Persona is an innovative beauty brand known for clean, high-performance products designed for effortless everyday beauty. We’re growing quickly and expanding our presence on TikTok Shop — one of the fastest-growing social commerce platforms. We’re looking for a creator-obsessed, trend-savvy, results-driven TikTok Shop Creator Manager to lead our creator partnerships and drive sales through authentic, high-impact collaborations. Role Overview The TikTok Shop Creator Manager will be responsible for developing and executing our TikTok Shop creator strategy — from identifying and onboarding the right creators to optimizing campaign performance. You’ll blend creative strategy, influencer relations, and e-commerce performance marketing to turn creator partnerships into measurable revenue drivers. Key Responsibilities Creator Strategy & Relationship Management • Identify, vet, and recruit TikTok creators whose content, audience, and values align with our brand. • Negotiate partnership terms, commission rates, and product seeding agreements to maximize ROI. • Build strong, ongoing relationships with creators, agencies, and TikTok Shop community managers. Campaign Planning & Execution • Develop creator briefs with clear creative direction, key messages, and performance goals. • Collaborate with creators on concepts that balance brand storytelling with TikTok-native trends. • Ensure product launches, promotions, and campaigns are amplified through the right creators. Performance Tracking & Optimization • Monitor sales performance from each creator partnership through TikTok Shop analytics. • Test and refine creator commission structures, campaign timing, and content formats. • Provide actionable insights to improve sales conversion, reach, and engagement. Trend Spotting & Creative Innovation • Stay ahead of TikTok trends, beauty niche conversations, and emerging creator talent. • Suggest innovative content ideas, hooks, and formats that drive viral potential and sales. Qualifications • 2–4+ years experience in influencer marketing, creator partnerships, or social commerce — beauty, skincare, or cosmetics experience highly preferred. • Strong understanding of TikTok Shop ecosystem, affiliate programs, and commission models. • Proven track record of building creator campaigns that convert to sales. • Excellent negotiation and relationship management skills. • Highly organized with the ability to juggle multiple creator partnerships at once. • Strong analytical skills — comfortable reading dashboards, identifying trends, and optimizing strategy. • Passion for beauty, social media culture, and content creation. How to Apply: Send your resume, a short cover letter, and any examples of creator campaigns you’ve managed to careers@personacosmetics.com subject line: TikTok Shop Creator Manager.