Core Responsibilities • Translate market and competitive insights into GTM strategy and phased launch roadmaps, defining clear value propositions and priority segments. • Design and run A/B-tested growth initiatives across the AARRR funnel—from multichannel acquisition plays to onboarding flows, retention programmes, and referral loops. • Build SQL-backed dashboards in partnership with Business Analytics to monitor CAC, activation velocity, churn, and ROI; iterate based on cohort insights. • Segment users by behaviour and lifetime value, crafting incentive ladders, voucher SKUs, and lifecycle campaigns that lift conversion and retention. • Drive alignment across Product, Sales, Marketing, and Executive stakeholders, ensuring growth OKRs are visible, resourced, and delivered in a matrix environment. Qualifications • 3–5 years of hands-on experience in user-growth, GTM, or performance-product roles within O2O or e-commerce, with ownership of large-scale launches that exceeded MAU or revenue targets. • Advanced data literacy—proficient in SQL and BI tools to size markets, model unit economics, and track funnel efficiency. • Deep AARRR expertise—demonstrated ability to move users systematically through activation, retention, and monetisation stages. • Storytelling & enablement excellence—skilled at translating technical features into customer-value narratives and sales collateral that raise win-rates. • Influence without authority—experienced at driving cross-functional decision-making in a matrix setting. • Bachelor’s degree in Business, Statistics, Analytics, Marketing, Engineering or related field; fluent English required, Arabic or Mandarin considered an advantage.