Position: Vice President of Brand Marketing Location: Remote (U.S.-based) Reports to: President Compensation: $200,000–$250,000 base + equity About Our Client Our client is a fast-growing health and wellness brand poised to become a category leader in the booming longevity space. Building on strong momentum across direct-to-consumer, Amazon, and emerging retail channels, the company is seeking a marketing leader to elevate and expand its global brand presence. The Opportunity The VP of Brand Marketing will lead the development and execution of a comprehensive 360° brand marketing strategy, designed to maximize consumer engagement, strengthen community advocacy, and fuel omni-channel growth. This leader will oversee global brand activation, content strategy, and demand generation, ensuring the brand consistently outperforms competitors across awareness, consideration, and loyalty. The role will require a visionary thinker with deep expertise in digital-first marketing, community building, and omni-channel activation. Position Responsibilities: • Lead global brand marketing strategy and campaigns to drive awareness, engagement, and loyalty. • Design and execute 360° digital-first activation across communications, content, community, and e-commerce. • Build and scale brand campaigns, media strategies, and toolkits to ensure consistent storytelling across channels. • Oversee content and activation for social, e-commerce, PR, influencers, ambassadors, and paid media. • Collaborate with cross-functional teams and agencies to align brand initiatives with overall growth goals. • Track and optimize performance against key brand metrics, including awareness, consideration, trial, and advocacy. • Lead, mentor, and develop a high-performing brand marketing team. Core Capabilities: • Proven track record in building and scaling premium consumer brands from the ground-up. • Deep expertise in 360° brand marketing, including digital-first activation, omni-channel campaigns, and global brand storytelling. • Strong experience leading brand communications, content, and community engagement across owned, earned, and paid channels. • Ability to design and execute large-scale brand campaigns that drive awareness, consideration, and long-term loyalty. • Skilled in leveraging data, analytics, and consumer insights to inform strategy, measure performance, and optimize impact. • Demonstrated success collaborating cross-functionally with product, marketing, sales, and agency partners to deliver integrated growth strategies. • Exceptional leadership skills with experience building, managing, and inspiring high-performing teams. • Excellent communication and presentation abilities, comfortable influencing at the executive level. • Strong financial acumen with the ability to manage marketing budgets, assess ROI, and guide investment decisions. • Creative, visionary thinker with a hands-on, entrepreneurial mindset suited to a high-growth, fast-paced environment.