VP of Digital & Ecommerce (Hybrid) Job Summary We are seeking a dedicated and talented VP of Digital & Ecommerceto join our team. In this role, you will responsible for the development and execution of performance marketing, digital innovation, and direct-to-consumer E-commerce sales strategy for ONE/SIZE Beauty. The VP of E-commerce and Digital will have full Digital P&L accountability and will be responsible for driving top-and-bottom-line growth. This individual will develop our overall brand digital ecosystem and technical stack, defining and implementing digital marketing strategies and tactics that drive online sales penetration and increase brand awareness and consideration. A leader and an operator, this individual will achieve success by collaborating closely with cross-functional stakeholders within the sales, social, planning, finance, and marketing teams, shared services teams across Luxury Brand Partners, as well as external partners/vendors. As a member of the Digital & Ecommerce team, you will collaborate with all teams cross functionally and report directly to the O/S President. HYBRID: This role is classified as exempt from the Fair Labor Standard Act’s overtime requirement and is open to candidates based in Los Angeles, CA. While the position is primarily remote, it follows a hybrid schedule requiring occasional in-person work at Culver City, CA 90230. The role requires working in PST hours, so candidates located on the West Coast are preferred. A reliable internet connection and a dedicated workspace free from significant distractions are essential for remote work. What You’ll Do Essential Job Functions • Lead and oversee the strategy for D2C E-commerce and performance marketing on behalf of ONE/SIZE, providing leadership, direction, and mentorship to the E-commerce and Digital team as well as agency partners • Set and achieve daily, weekly, monthly, and yearly sales, conversion, and traffic goals while driving strong ROI and KPI metrics for brand performance media. • Plan, manage, and optimize the performance marketing budget and tactics for DTC and Sephora, including paid social, SEM, SEO, Affiliate Marketing, Display & Retargeting, to drive omnichannel conversion and revenue across our marketing mix while maximizing ROAS and decreasing customer acquisition costs • Devise an analytics framework for measuring success across our conversion funnel using clickstream analysis, media mix modeling, and other web analytics to guide our decisions through accurate data • Develop an engaging, high-converting content and promotion calendar for our D2C flagship, driving success along core KPIs, including traffic and conversion • Lead UX/UI strategies, guiding and optimizing the user experience of the website, including site navigation, content development, checkout funnel, and promotional campaigns • Oversee retention marketing, CRM, and loyalty strategies, meeting revenue goals for email/SMS channels, and increasing customer retention and return customer revenue • Develop strategy and collaborate with cross-functional partners to manage all aspects of a global DTC Ecommerce business including business planning, content strategy & development, budgeting, promotional campaigns, analytics, customer service, email/SMS, and new technology. • Develop DTC sales plans and provide regular forecasting and analysis • Provide thought leadership to cross-functional and shared service teams on the operational aspects of E-commerce, including logistics, demand and supply planning, and forecasting • Be our resident expert on marketing and E-commerce technology, evangelizing new technology and trends in the online digital space across the business and applying the latest best practices to brand channels where appropriate • Spearhead the strategy, management, and optimization of TikTok Shop, integrating it into the overall e-commerce and performance marketing ecosystem to drive product discovery, conversion, and sales. • Partner with Creative, Social, and Influencer Marketing teams to develop high-performing TikTok-native content that fuels engagement, virality, and conversion through TikTok Shop. • Analyze TikTok Shop data and consumer insights to continuously test and refine merchandising, pricing, product selection, and promotional strategies that maximize ROI. • Stay ahead of emerging social commerce trends and TikTok platform updates, positioning ONE/SIZE as a leader in the social shopping space through early adoption and innovation. What You’ll Bring To excel in this role, you must meet the following qualifications. Reasonable accommodations can be made to support individuals with disabilities in performing essential functions. • 12+ years experience in performance marketing and ECommerce with demonstrated P&L responsibility • Track record of building and developing high-performing teams • Web project management experience • Strong understanding of ECommerce platforms and the partners/technologies needed to create a seamless user experience • Strong understanding of online sales and marketing channels • Entrepreneurial mindset • College degree • Must be highly organized, detailed oriented, and a problem solver • Highly analytical and conversion/RIO focused • High level of ownership, accountability, and initiative • Proficient in Word, Excel, and PowerPoint Team Leadership & Oversight Director Ecommerce, Digital Media Specialist, Digital Marketing Manager and the CRM Manager report to this job. Physical Requirements This role requires the following physical capabilities: • Prolonged periods sitting at a desk and working on a computer. • Must be able to lift up to 30 pounds at times. • Must be able to bend, stretch, kneel, twist, and squat to adjust or position equipment, cameras, or set up for events. • Prolonged periods standing, bending, stooping, and reaching • Must be able to travel frequently, sometimes requiring long periods of driving or riding in a vehicle. • Must be able to focus on detailed work for extended periods, which may lead to eye strain or fatigue. • Must be able to perform tasks that require fine motor skills, including typing and using a mouse. • Must be able to work in a fast-paced, often time-sensitive environment. Why You’ll Love Us At Luxury Brand Partners, we are more than just a team – we are a vibrant community of creative thinkers and beauty enthusiasts dedicated to shaping the future of luxury in the beauty industry. As the parent company for renowned brands like IGK, R+Co, and ONE/SIZE Beauty, we pride ourselves on fostering innovation, authenticity, and excellence. Together, we collaborate to deliver exceptional products and experiences that empower our customers and elevate the standards of luxury beauty. Here's What You Can Look Forward To Health and Wellness Benefits • Comprehensive health, dental, and vision insurance along with additional ancillary benefits • Flexible spending and health savings accounts (FSA/HSA) • Employer paid life insurance coverage with optional supplemental life insurance available • Employer paid long-term and short-term disability • Access to Employee Assistance Program (EAP) Work-Life Balance • Starting with 10 vacation days, 4 fixed personal days and 5 sick days (unless state law requires otherwise, in which case we will comply with state law) • Twelve paid holidays • Paid parental leave • Summer Fridays between Memorial Day & Labor Day Financial Security • Compensation commensurate with industry standards and your qualifications • 401(k) with company match • Monthly technology allowance • Eligible for annual discretionary bonus Employee Perks • Quarterly sample boxes featuring our brands products • Employee referral program with rewards If you're ready to make an impact and grow with us, we’d love to hear from you! Luxury Brand Partners is proud to be an Equal Opportunity Employer. All applicants will be considered for employment without attention to race (including characteristics associated with race, such as hairstyle), color, gender, age, religion, national origin, physical or mental disability, pregnancy (including childbirth, lactation and related medical conditions), reproductive health decision-making, sexual orientation, ancestry, marital status, veteran status, uniform service member status, genetic information (including characteristics and testing), or other status protected by federal, state or local law. The salary range provided for this position is intended to be a general guideline. Actual compensation may vary depending on factors such as your qualifications, experience, and geographic location. We do not accept unsolicited assistance from headhunters or recruitment firms. Any resumes or profiles submitted without a valid, signed agreement approved by Luxury Brand Partners, will become the property of our company, and no fee will be paid if the candidate is hired based on an unsolicited referral. The role will generally accept applications for at least seven calendar days from the posting date or as long as the job remains posted. Luxury Brand Partners, LLC participates in E-Verify. What is E-Verify? (PDF) . Also, see E-Verify Right to Work (PDF).