Industry 1: Consumer Goods Industry 2: Industry 3: Job ID: 42228329851 Category: Sales and Marketing Location: Chicago, IL The Role Our client is hiring their first-ever VP of Marketing—a rare opportunity to define company culture and drive explosive growth in a rapidly evolving organization. This innovative company is transforming its category, and they’re looking for a dynamic leader passionate about building and scaling brands. If you thrive on creating impact and shaping the future of a brand, this role is for you! The VP of Marketing is responsible for the full scope of the company’s marketing activities, including developing and implementing a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth. You will manage the marketing budget, oversee all creative and content development, and lead cross-functional teams to ensure consistent messaging across all our channels. If you thrive in a fast-growing, collaborative environment and are ready to make an impact, let’s talk. What You’ll Do • Plan, execute, and optimize integrated marketing campaigns across digital and traditional channels, ensuring consistent brand messaging and achieving key performance indicators. • Coordinate cross-channel initiatives ensuring alignment and synergy between various marketing efforts, leveraging each channel’s strengths to create a unified and compelling brand narrative. • Work with management to create the marketing budget. Own, allocate and track the marketing budget, ensuring efficient use of resources and maximizing ROI on marketing investments. • Manage brand marketing calendar, utilizing public relations, social content and brand awareness campaigns and partnerships for full funnel execution. • Work with external performance marketing teams to monitor and analyze campaign performance metrics to optimize direct response marketing initiatives and drive continuous improvement. • Oversee the creative and design staff (internal & external) and lead the development of creative assets and content, including copy, visuals, and multimedia content, that effectively communicate the brand story. • Hire and manage marketing and customer experience staff and collaborate with cross-functional teams, including internal and external vendors and partners, to support brand initiatives and ensure alignment of brand marketing goals. • Conduct market research and consumer analysis to identify opportunities for brand growth and differentiation. • Stay up to date on industry trends, emerging technologies, and best practices in brand marketing to maintain a competitive edge with shifting and emerging trends. Required Qualifications • 8+ years of experience in consumer brand marketing. • Highly organized and detail-oriented with the ability to manage multiple projects and priorities in a lean, fast-paced startup environment. • Are both a strategic thinker and a “doer” – You must have the desire to be a“doer”, just like the rest of the team. • Proven track record of developing and executing successful brand marketing strategies and campaigns. • Experience managing and adhering to marketing budgets. • Creative thinker with a passion for storytelling and crafting compelling brand narratives. • Strong analytical skills with the ability to translate data into actionable insights and recommendations. • Excellent communication, interpersonal, and leadership skills with the ability to collaborate effectively across teams and levels. • Proficiency in marketing analytics tools, project management software, and various common business operating systems. • College degree Life at the company • Full-time role at the office in Chicago, with occasional work-from-home flexibility. • Competitive benefits package + paid vacation. 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